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PEST Factors and the External Environment

Technological factors and automation

  • 3 things to know
  • Component 3

Overview

Technological factors in a PEST analysis, communication technology and research and development.

What you need to know

Answer each one before you reveal it.

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Key term

What is meant by technological factors in a PEST analysis?

Key term

What is automation?

Key term

Give three benefits of automation to a business.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is meant by technological factors in a PEST analysis?

    Model answer

    Technological factors are developments in equipment, processes and communication that change how business is done. New technology alters costs, products and the skills a firm needs.

  2. 2

    What is automation?

    Model answer

    Automation is the use of machinery and control systems to perform tasks previously done by people. Robots on an assembly line are the clearest example.

  3. 3

    Give three benefits of automation to a business.

    Model answer

    Automation raises output per worker and lowers unit costs. Automation also improves consistency of quality and allows production to continue around the clock.

  4. 4

    Give three drawbacks of automation.

    Model answer

    Automation requires a large capital outlay long before any saving appears. A breakdown halts the whole line, and redundancies can damage morale and industrial relations.

  5. 5

    How does automation change the skills a workforce needs?

    Model answer

    Automation removes many routine manual tasks and creates fewer, more technical roles. Employees who remain need training in programming, maintenance and quality control.

  6. 6

    What is meant by communication technology?

    Model answer

    Communication technology covers the systems that move information, such as email, video conferencing and mobile networks. Decisions can then be taken faster and across greater distances.

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