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PEST Factors and the External Environment

Social and cultural change

  • 3 things to know
  • Component 3

Overview

Social factors in a PEST analysis, change in consumer tastes that has reshaped a market and lifestyle change.

What you need to know

Answer each one before you reveal it.

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Key term

What is meant by social factors in a PEST analysis?

Key term

Give two examples of a change in consumer tastes that has reshaped a market.

Key term

What is meant by a lifestyle change, and how does it affect business?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is meant by social factors in a PEST analysis?

    Model answer

    Social factors are changes in the attitudes, habits and lifestyles of the population. Tastes, working patterns, health awareness and cultural expectations are all included.

  2. 2

    Give two examples of a change in consumer tastes that has reshaped a market.

    Model answer

    Growing demand for plant-based food has reshaped what supermarkets stock. The move from buying music on discs to streaming has reshaped the music industry.

  3. 3

    What is meant by a lifestyle change, and how does it affect business?

    Model answer

    A lifestyle change is a lasting change in how people live, work and spend their leisure time. Longer commuting and more home working have both altered where and when people buy.

  4. 4

    How has greater health awareness affected food and drink businesses?

    Model answer

    Producers have cut sugar, salt and fat and now label nutritional content prominently. Firms have also launched low-alcohol and low-calorie ranges to keep customers.

  5. 5

    How have changes in the role of women in the workforce affected business?

    Model answer

    Higher female participation in paid work has raised household incomes and demand for childcare and convenience food. Employers have also had to offer flexible hours to attract and keep staff.

  6. 6

    What is meant by cultural change?

    Model answer

    Cultural change is a shift in the shared values, beliefs and customs of a society. Attitudes to the environment, to diversity and to work-life balance have all shifted in recent decades.

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