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Markets, Demand and Market Research

Consumer protection

  • 3 things to know
  • Component 1

Overview

Information asymmetry between a business and a customer, two industry regulators that protect consumers in the UK and cooling-off period.

What you need to know

Answer each one before you reveal it.

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Key term

Why do consumers sometimes need protection from businesses?

Key term

What is meant by information asymmetry between a business and a customer?

Key term

How can monopoly power lead to consumer exploitation?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Why do consumers sometimes need protection from businesses?

    Model answer

    A business usually knows far more about its product than the buyer does. Consumers can be sold unsafe, faulty or misdescribed goods.

  2. 2

    What is meant by information asymmetry between a business and a customer?

    Model answer

    Information asymmetry means one side of a transaction knows more than the other. A seller who conceals a fault exploits that advantage.

  3. 3

    How can monopoly power lead to consumer exploitation?

    Model answer

    A customer with no alternative supplier must accept whatever price is charged. Quality can also fall without any loss of sales.

  4. 4

    What does the Consumer Rights Act 2015 require of goods sold to consumers?

    Model answer

    The Consumer Rights Act 2015 requires goods to be of satisfactory quality, fit for purpose and as described. Services must be carried out with reasonable care and skill.

  5. 5

    What remedy does the Consumer Rights Act 2015 give a buyer of faulty goods?

    Model answer

    A buyer has a short-term right to reject faulty goods and claim a full refund within 30 days. Repair or replacement can be demanded after that period.

  6. 6

    Why is misleading advertising a form of exploitation?

    Model answer

    A customer persuaded by a false claim buys something that does not do what was promised. Money is spent on a decision made with wrong information.

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