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PEST Factors and the External Environment

Political factors and the role of government

  • 3 things to know
  • Component 3

Overview

Taxation, regulation, public spending and political stability, what PEST scans for, and how a change of policy reaches a business's costs and its market.

What you need to know

Answer each one before you reveal it.

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Key term

What are political factors, and what does PEST stand for?

Key term

What is meant by political factors in a PEST analysis?

Key term

What does the acronym PEST stand for?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is meant by political factors in a PEST analysis?

    Model answer

    Political factors are the actions of government and the political climate that shape how a business can operate. Taxation, regulation, public spending and political stability are the main examples.

  2. 2

    What does the acronym PEST stand for?

    Model answer

    PEST stands for political, economic, social and technological factors. A PEST analysis scans each of the four for the threats and opportunities they create.

  3. 3

    Why does a business need political stability?

    Model answer

    Investment commits money for years, so owners need confidence that laws and taxes will not change unpredictably. Political instability raises the return a business demands before it will invest.

  4. 4

    Give three ways in which government provides a stable framework for business.

    Model answer

    Government enforces contracts through the courts so that agreements can be relied upon. Government also maintains law and order and supports a stable currency and banking system.

  5. 5

    How does the provision of infrastructure by government help business?

    Model answer

    Roads, railways, ports and broadband lower the cost of moving goods, staff and information. Businesses in poorly served areas face higher transport and communication costs.

  6. 6

    How does state education and training affect business?

    Model answer

    State-funded education supplies businesses with a workforce that can read, calculate and be trained. Firms then spend less on basic training and can adopt more advanced technology.

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