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Attitudes

Changing attitudes through cognitive dissonance and persuasion

  • 3 things to know
  • Components 1 and 2

Overview

Festinger's cognitive dissonance and the pupil who dislikes running, changing the affective and behavioural components, persuasive communication and its persuader, message, recipient and situation.

What you need to know

Answer each one before you reveal it.

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Key term

What is cognitive dissonance theory, and how could a teacher use it with a pupil who dislikes running?

Key term

What is cognitive dissonance?

Key term

Who proposed cognitive dissonance theory?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is cognitive dissonance?

    Model answer

    Cognitive dissonance is the discomfort felt when a person's beliefs, feelings or actions conflict. The discomfort motivates a change of attitude.

  2. 2

    Who proposed cognitive dissonance theory?

    Model answer

    Leon Festinger proposed cognitive dissonance theory.

  3. 3

    How can cognitive dissonance be used to change a negative attitude?

    Model answer

    New information or experience is introduced that conflicts with one component of the attitude. The discomfort pushes the person to change the attitude.

  4. 4

    How could a teacher use cognitive dissonance with a pupil who dislikes running?

    Model answer

    The teacher could show the pupil evidence of how running improves health. The new belief conflicts with the negative feeling, encouraging change.

  5. 5

    How could a coach change the affective component of an attitude?

    Model answer

    The coach could make sessions fun and give early success. Positive experiences create positive feelings.

  6. 6

    How could a coach change the behavioural component of an attitude?

    Model answer

    The coach could make activities easy to access and reward attendance. New behaviour can then change beliefs and feelings.

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