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Commercialisation and Globalisation

Globalisation, financial gain and global migration

  • 3 things to know
  • Components 1 and 2

Overview

Globalisation for financial gain, media rights and prime-time scheduling, global migration and its effects on national teams and domestic leagues, global superstars and teams, poorer nations and pre-season tours.

What you need to know

Answer each one before you reveal it.

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Process

How is globalisation a mechanism of financial gain?

Key term

How has globalisation increased the value of media rights?

Key term

How does prime-time scheduling show the influence of global media?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    How is globalisation a mechanism of financial gain?

    Model answer

    Global audiences multiply the value of broadcasting and sponsorship rights. Leagues and events sell rights to many countries.

  2. 2

    How has globalisation increased the value of media rights?

    Model answer

    Broadcasters worldwide compete for exclusive rights. The Premier League sells its overseas rights for very large sums.

  3. 3

    How does prime-time scheduling show the influence of global media?

    Model answer

    Events are timed to suit viewers in the largest television markets. Some Olympic finals have been held in the morning to suit American prime time.

  4. 4

    What is meant by global migration in sport?

    Model answer

    Global migration is the movement of players, coaches and expertise between countries. Performers go where the money and opportunities are.

  5. 5

    How does global migration affect national teams?

    Model answer

    Home-grown players may lose places in domestic leagues to overseas signings. Fewer opportunities can weaken the national team.

  6. 6

    How can global migration benefit a domestic league?

    Model answer

    Overseas stars raise standards and attract global audiences. Leagues become more marketable around the world.

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