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Motivation

Achievement motivation: need to achieve and need to avoid failure

  • 3 things to know
  • Components 1 and 2

Overview

Achievement motivation and what it depends on, high NAch and high NAF performers, easy and hard tasks, situational factors, the 50:50 challenge, and links to self-confidence and self-efficacy.

What you need to know

Answer each one before you reveal it.

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Key term

What is achievement motivation?

Key term

What does achievement motivation depend on?

Key term

What is the need to achieve?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is achievement motivation?

    Model answer

    Achievement motivation is a performer's drive to succeed or to avoid failure. Atkinson and McClelland developed the theory.

  2. 2

    What does achievement motivation depend on?

    Model answer

    Achievement motivation depends on the performer's personality and the situation. Personality and situation combine to shape behaviour.

  3. 3

    What is the need to achieve?

    Model answer

    The need to achieve (NAch) is a personality trait marked by a desire to succeed. High NAch performers seek out challenge.

  4. 4

    What are the characteristics of a high NAch performer?

    Model answer

    A high NAch performer seeks challenge, persists after failure and takes risks. The performer is not afraid of being evaluated.

  5. 5

    What is the need to avoid failure?

    Model answer

    The need to avoid failure (NAF) is a personality trait marked by fear of failing. High NAF performers avoid challenge.

  6. 6

    What are the characteristics of a high NAF performer?

    Model answer

    A high NAF performer avoids challenge, gives up easily and fears being judged. The performer prefers very easy or very difficult tasks.

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