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Sport and the Mass Media

Functions and forms of the media in sport

  • 3 things to know
  • Components 1 and 2

Overview

The five functions of the media, informing, interpreting, educating, entertaining and advertising, the forms of media, social media and its drawbacks, interdependence with the sport industry, newspapers and magazines.

What you need to know

Answer each one before you reveal it.

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Key term

How do sport and the media depend on each other, and how do social media and print cover sport?

Key term

What are the five functions of the media in society?

Key term

How does the media inform audiences about sport?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What are the five functions of the media in society?

    Model answer

    The media's functions are to inform, interpret, educate, entertain and advertise. Each function applies to sport coverage.

  2. 2

    How does the media inform audiences about sport?

    Model answer

    The media reports results, fixtures, news and transfers. Fans rely on it for up-to-date information.

  3. 3

    How does the media interpret sport?

    Model answer

    Pundits and journalists analyse tactics, performances and decisions. Interpretation shapes how audiences understand events.

  4. 4

    How does the media educate audiences about sport?

    Model answer

    Coverage explains rules, techniques and health messages. Documentaries can teach viewers about a sport's history and issues.

  5. 5

    How does the media entertain audiences through sport?

    Model answer

    Live coverage, highlights and features provide drama and excitement. Sport is some of the most-watched entertainment on television.

  6. 6

    How does the media advertise through sport?

    Model answer

    Advertisers pay to reach the audiences sport attracts. Sponsors' names and logos appear throughout coverage.

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