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Sport and the Mass Media

The symbiotic relationship and the golden triangle

  • 3 things to know
  • Components 1 and 2

Overview

The symbiotic relationship between sport and the media, the golden triangle, televised sport and sports changed for the media, sporting celebrities, what sponsors, sport and media gain, and exclusive coverage.

What you need to know

Answer each one before you reveal it.

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Key term

What is meant by the symbiotic relationship between sport and the mass media?

Key term

What is the golden triangle?

Key term

How has the rise of televised sport affected sport?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is meant by the symbiotic relationship between sport and the mass media?

    Model answer

    A symbiotic relationship is one in which two parties depend on and benefit each other. Sport and the media each need the other.

  2. 2

    What is the golden triangle?

    Model answer

    The golden triangle is the relationship between sport, the media and sponsors. Each supplies something the others need.

  3. 3

    How has the rise of televised sport affected sport?

    Model answer

    Television brought huge audiences and rights income into sport. Popular televised sports became far richer than others.

  4. 4

    How have sports changed to suit the media?

    Model answer

    Sports have changed kick-off times, formats and rules for television. Tie-breaks in tennis and Twenty20 cricket suit television schedules.

  5. 5

    How has the media created sporting celebrities?

    Model answer

    Constant coverage turns top performers into household names. Celebrities earn more from sponsorship but lose privacy.

  6. 6

    How do sponsors benefit from the golden triangle?

    Model answer

    Sponsors reach large audiences through televised sport. Links with success improve their brand image.

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