Eduqas A-Level Physical Education A550QS
Health, Fitness and an Active Lifestyle
Short-Term Responses to Exercise
Long-Term Adaptations to Exercise
Fitness Testing and Components of Fitness
Training Methods, Principles and Periodisation
Energy Systems
Fatigue and Recovery
Diet, Nutrition and Supplements
Injury Prevention and Rehabilitation
Joints and the Musculo-Skeletal System
Planes, Axes and Movement Patterns
Biomechanical Principles and Levers
Linear and Angular Motion
Projectile Motion and Fluid Mechanics
Performance Analysis
Technology in Sport
Personality
Attitudes
Goal Setting
Stress, Arousal and Anxiety
Motivation
Aggression
Social Facilitation
Group Dynamics and Leadership
Attribution Theory
Self-Efficacy and Confidence
Skill, Ability and Skill Classification
Learning Curves, Theories and Stages
Transfer, Practice and Guidance
Information Processing, Memory and Feedback
Sport, Culture and Society
The Emergence of Modern Sport
Ethics, Deviance and Doping
Social Differentiation in Sport
Sport and the Mass Media
Commercialisation and Globalisation
Sport and the Mass Media
The symbiotic relationship and the golden triangle
- 3 things to know
- Components 1 and 2
Overview
The symbiotic relationship between sport and the media, the golden triangle, televised sport and sports changed for the media, sporting celebrities, what sponsors, sport and media gain, and exclusive coverage.
What you need to know
Answer each one before you reveal it.
What is the golden triangle?
How has the rise of televised sport affected sport?
Questions from this subtopic
Each one with the model answer underneath.
- 1
What is meant by the symbiotic relationship between sport and the mass media?
Model answer
A symbiotic relationship is one in which two parties depend on and benefit each other. Sport and the media each need the other.
- 2
What is the golden triangle?
Model answer
The golden triangle is the relationship between sport, the media and sponsors. Each supplies something the others need.
- 3
How has the rise of televised sport affected sport?
Model answer
Television brought huge audiences and rights income into sport. Popular televised sports became far richer than others.
- 4
How have sports changed to suit the media?
Model answer
Sports have changed kick-off times, formats and rules for television. Tie-breaks in tennis and Twenty20 cricket suit television schedules.
- 5
How has the media created sporting celebrities?
Model answer
Constant coverage turns top performers into household names. Celebrities earn more from sponsorship but lose privacy.
- 6
How do sponsors benefit from the golden triangle?
Model answer
Sponsors reach large audiences through televised sport. Links with success improve their brand image.
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