Eduqas A-Level Economics A520QS
Scarcity, Choice and the Economic Problem
Demand, Supply and Market Equilibrium
Elasticities of Demand and Supply
The Labour Market
Costs, Revenues, Profits and the Growth of Firms
Market Structures
Competition Policy and Privatisation
Market Failure and Government Intervention
The Circular Flow and Aggregate Demand
Aggregate Supply and the Phillips Curve
Economic Growth
Unemployment
Inflation and Deflation
The Balance of Payments
Control of the National Debt
Fiscal Policy
Monetary Policy and Financial Stability
Exchange Rates and Supply Side Policies
International Trade and Protectionism
Globalisation and the UK in the World Economy
Economic Development
Elasticities of Demand and Supply
Price elasticity of demand and total revenue
- 3 things to know
- All three components
Overview
Why a train operator might charge more at peak times and why supermarkets discount goods with price elastic demand.
What you need to know
Answer each one before you reveal it.
What happens to total revenue when price rises and demand is price elastic?
What happens to total revenue when price falls and demand is price elastic?
Questions from this subtopic
Each one with the model answer underneath.
- 1
How is total revenue calculated when judging the effect of a price change?
Model answer
Total revenue equals price multiplied by the quantity sold. A price change alters both figures, so the effect on revenue depends on which moves proportionately more.
- 2
What happens to total revenue when price rises and demand is price elastic?
Model answer
Quantity demanded falls by a larger percentage than the price rise. Total revenue therefore falls.
- 3
What happens to total revenue when price falls and demand is price elastic?
Model answer
Quantity demanded rises by a larger percentage than the price fall. Total revenue therefore rises.
- 4
What happens to total revenue when price rises and demand is price inelastic?
Model answer
Quantity demanded falls by a smaller percentage than the price rise. Total revenue therefore rises.
- 5
What happens to total revenue when price falls and demand is price inelastic?
Model answer
Quantity demanded rises by a smaller percentage than the price fall. Total revenue therefore falls.
- 6
What happens to total revenue when demand is unit elastic?
Model answer
Quantity demanded changes by exactly the same percentage as price. Total revenue stays unchanged whichever way price moves.
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