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Market Structures

Price and non-price competition, collusion and price leadership

  • 3 things to know
  • All three components

Overview

Non-price competition, price war and overt and tacit collusion.

What you need to know

Answer each one before you reveal it.

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Key term

How are oligopolistic markets characterised in terms of competition?

Key term

What is non-price competition?

Key term

Why do oligopolists often prefer non-price competition?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    How are oligopolistic markets characterised in terms of competition?

    Model answer

    Oligopolistic markets are characterised by price competition, non-price competition and periods of collusion. Price leadership and occasional price wars also appear.

  2. 2

    What is non-price competition?

    Model answer

    Non-price competition is rivalry through advertising, quality, branding, service and loyalty schemes. Firms compete without triggering a damaging cut in price.

  3. 3

    Why do oligopolists often prefer non-price competition?

    Model answer

    A price cut is easily matched by rivals and leaves everyone worse off. Advertising and product improvement are harder to copy quickly.

  4. 4

    What is a price war?

    Model answer

    A price war occurs when rival firms repeatedly undercut each other's prices. Profit margins collapse for all the firms involved.

  5. 5

    Who gains and who loses from a price war?

    Model answer

    Consumers gain lower prices while the war lasts. Firms lose profit, and weaker firms may be driven out of the market altogether.

  6. 6

    What is collusion?

    Model answer

    Collusion occurs when firms agree to limit the competition between themselves. Higher prices and restricted output follow, much as in a monopoly.

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