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Issues and Debates in Psychology

Gender and culture in Psychology

  • 7 things to know
  • Paper 3

Overview

Alpha and beta bias, androcentrism and ethnocentrism, cultural relativism, and how each distorts psychological research.

What you need to know

Answer each one before you reveal it.

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Key term

What is alpha bias?

Key term

What is beta bias?

Key term

What is androcentrism?

Key term

What is ethnocentrism?

Key term

What does cultural relativism claim about behaviour?

Key term

What does universality mean in psychological research?

Key term

What does the acronym WEIRD stand for in psychological research?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What does universality mean in the context of psychological research?

    Model answer

    Universality refers to the assumption that findings from psychological research can be applied to all people regardless of gender, culture, or other characteristics.

  2. 2

    What is bias in psychology?

    Model answer

    Bias occurs when research findings are distorted by the characteristics of the researcher or the sample studied, limiting the generalisability of conclusions.

  3. 3

    Define gender bias in psychological research and theory.

    Model answer

    Gender bias is the differential treatment or representation of males and females in psychological research and theory, based on stereotypes rather than real differences.

  4. 4

    What is androcentrism?

    Model answer

    Androcentrism is a form of gender bias where male behaviour is taken as the norm and female behaviour is judged against this standard or overlooked entirely.

  5. 5

    Define alpha bias in psychology.

    Model answer

    Alpha bias refers to theories or research that exaggerate the differences between males and females.

  6. 6

    What is beta bias?

    Model answer

    Beta bias refers to theories or research that minimise or ignore differences between males and females, often by assuming findings from studies on one sex apply equally to the other.

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