AQA A-Level Psychology 7182
Social Influence
Memory
Attachment
Approaches in Psychology
Biopsychology
Clinical Psychology and Mental Health
Research Methods
Scientific Processes
Quantitative and Qualitative Data
Data Handling and Analysis
Inferential Testing
Issues and Debates in Psychology
RelationshipsOption 1
GenderOption 1
Cognition and DevelopmentOption 1
SchizophreniaOption 2
Eating BehaviourOption 2
StressOption 2
AggressionOption 3
Forensic PsychologyOption 3
AddictionOption 3
Explanations for Nicotine AddictionOption 3
Issues and Debates in Psychology
Gender and culture in Psychology
- 7 things to know
- Paper 3
Overview
Alpha and beta bias, androcentrism and ethnocentrism, cultural relativism, and how each distorts psychological research.
What you need to know
Answer each one before you reveal it.
What is beta bias?
What is androcentrism?
What is ethnocentrism?
What does cultural relativism claim about behaviour?
What does universality mean in psychological research?
What does the acronym WEIRD stand for in psychological research?
Questions from this subtopic
Each one with the model answer underneath.
- 1
What does universality mean in the context of psychological research?
Model answer
Universality refers to the assumption that findings from psychological research can be applied to all people regardless of gender, culture, or other characteristics.
- 2
What is bias in psychology?
Model answer
Bias occurs when research findings are distorted by the characteristics of the researcher or the sample studied, limiting the generalisability of conclusions.
- 3
Define gender bias in psychological research and theory.
Model answer
Gender bias is the differential treatment or representation of males and females in psychological research and theory, based on stereotypes rather than real differences.
- 4
What is androcentrism?
Model answer
Androcentrism is a form of gender bias where male behaviour is taken as the norm and female behaviour is judged against this standard or overlooked entirely.
- 5
Define alpha bias in psychology.
Model answer
Alpha bias refers to theories or research that exaggerate the differences between males and females.
- 6
What is beta bias?
Model answer
Beta bias refers to theories or research that minimise or ignore differences between males and females, often by assuming findings from studies on one sex apply equally to the other.
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