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Social Influence

Social influence and social change

  • 3 things to know
  • Paper 1

Overview

How minority influence brings about social change through drawing attention, consistency, deeper processing, the augmentation principle, the snowball effect and social cryptomnesia, how majority influence and obedience research explain change, and the limits of social norms interventions.

What you need to know

Answer each one before you reveal it.

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Process

Name the steps by which minority influence can lead to social change.

Key term

What is social cryptomnesia?

Process

Why may research into minority influence tell us little about real social change?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is social change?

    Model answer

    When a whole society adopts a new attitude, belief or behaviour that becomes the accepted norm, such as votes for women or concern for the environment.

  2. 2

    Name the steps by which minority influence can lead to social change.

    Model answer

    Drawing attention to the issue, consistency, deeper processing, the augmentation principle, the snowball effect and social cryptomnesia.

  3. 3

    How did the suffragettes draw attention to the issue of votes for women?

    Model answer

    They used educational, political and militant tactics, such as public demonstrations and hunger strikes, which made the majority notice a problem it had previously ignored.

  4. 4

    How does deeper processing contribute to social change?

    Model answer

    When the majority notices a consistent minority, people begin to think carefully about the justice of the current situation, which can lead to genuine conversion to the minority view.

  5. 5

    What is social cryptomnesia?

    Model answer

    When people remember that a social change has happened but no longer remember the minority who brought it about.

  6. 6

    How can majority influence bring about social change?

    Model answer

    Through normative social influence: people change their behaviour to match what they believe most others do, so showing people the real norm can shift behaviour across society.

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Social Influence
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