AQA A-Level Psychology 7182
Social Influence
Memory
Attachment
Approaches in Psychology
Biopsychology
Clinical Psychology and Mental Health
Research Methods
Scientific Processes
Quantitative and Qualitative Data
Data Handling and Analysis
Inferential Testing
Issues and Debates in Psychology
RelationshipsOption 1
GenderOption 1
Cognition and DevelopmentOption 1
SchizophreniaOption 2
Eating BehaviourOption 2
StressOption 2
AggressionOption 3
Forensic PsychologyOption 3
AddictionOption 3
Explanations for Nicotine AddictionOption 3
Social Influence
Social influence and social change
- 3 things to know
- Paper 1
Overview
How minority influence brings about social change through drawing attention, consistency, deeper processing, the augmentation principle, the snowball effect and social cryptomnesia, how majority influence and obedience research explain change, and the limits of social norms interventions.
What you need to know
Answer each one before you reveal it.
What is social cryptomnesia?
Why may research into minority influence tell us little about real social change?
Questions from this subtopic
Each one with the model answer underneath.
- 1
What is social change?
Model answer
When a whole society adopts a new attitude, belief or behaviour that becomes the accepted norm, such as votes for women or concern for the environment.
- 2
Name the steps by which minority influence can lead to social change.
Model answer
Drawing attention to the issue, consistency, deeper processing, the augmentation principle, the snowball effect and social cryptomnesia.
- 3
How did the suffragettes draw attention to the issue of votes for women?
Model answer
They used educational, political and militant tactics, such as public demonstrations and hunger strikes, which made the majority notice a problem it had previously ignored.
- 4
How does deeper processing contribute to social change?
Model answer
When the majority notices a consistent minority, people begin to think carefully about the justice of the current situation, which can lead to genuine conversion to the minority view.
- 5
What is social cryptomnesia?
Model answer
When people remember that a social change has happened but no longer remember the minority who brought it about.
- 6
How can majority influence bring about social change?
Model answer
Through normative social influence: people change their behaviour to match what they believe most others do, so showing people the real norm can shift behaviour across society.
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