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Research Methods

Self-report techniques

  • 5 things to know
  • Paper 2

Overview

Questionnaires and structured, semi-structured and unstructured interviews, together with the response biases that affect what people report.

What you need to know

Answer each one before you reveal it.

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Key term

What is a questionnaire?

Key term

Describe the structured interview.

Key term

Describe the unstructured interview.

Key term

Define social desirability bias.

Evaluation

Why can questionnaire wording damage the data collected?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is a questionnaire as a self-report method?

    Model answer

    A self-report method that uses a written set of questions to gather data from respondents.

  2. 2

    Define an interview as a research method.

    Model answer

    A self-report method involving direct verbal questioning of participants by a researcher.

  3. 3

    What characterises a structured interview?

    Model answer

    It uses predetermined questions asked in a fixed order with the same wording for all participants.

  4. 4

    How does an unstructured interview differ from a structured one?

    Model answer

    It has no fixed questions and develops through conversation, allowing the interviewer to follow up on responses.

  5. 5

    What are open questions and what type of data do they produce?

    Model answer

    Questions that allow respondents to answer in their own words without restrictions, producing qualitative data.

  6. 6

    What are closed questions in self-report research?

    Model answer

    Questions that provide fixed response options for respondents to choose from.

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