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Social Influence

Minority influence

  • 5 things to know
  • Paper 1

Overview

How a consistent, committed and flexible minority shifts majority opinion, including the two forms of consistency and the augmentation principle.

What you need to know

Answer each one before you reveal it.

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Key term

What is minority influence?

Key term

Distinguish the two forms of consistency shown by an influential minority.

Key term

What is the augmentation principle in minority influence?

Key term

Which quality stops a persuasive minority being dismissed as rigid?

Process

Describe how a minority gradually converts the majority.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is minority influence?

    Model answer

    A form of social influence where a smaller group or individual changes the attitudes or behaviours of a larger majority group.

  2. 2

    What is diachronic consistency in the context of minority influence?

    Model answer

    Maintaining the same view or position over time.

  3. 3

    What is synchronic consistency in minority influence?

    Model answer

    All members of the minority group agreeing with each other at any given time.

  4. 4

    Why does consistency make a minority more persuasive?

    Model answer

    It draws attention to the minority viewpoint and signals certainty and confidence in their position.

  5. 5

    How does commitment function as a factor in minority influence?

    Model answer

    The minority demonstrates dedication to their position, often through personal sacrifice or risk, which increases their credibility with the majority.

  6. 6

    What is the augmentation principle in minority influence?

    Model answer

    When a minority makes sacrifices for their cause, the majority infers that the position must be important and worthy of consideration.

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Social Influence
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