How do structured questionnaires with closed questions collect quantitative data?

They provide fixed response options (e.g., rating scales, yes/no) that produce numerical data which can be counted and statistically analysed.

How do experiments serve as a quantitative data collection technique?

Experiments measure variables numerically (e.g., reaction times, test scores), producing data that can be statistically analysed to identify cause-and-effect relationships.

What is systematic observation with numerical recording as a quantitative technique?

A method where observers count or measure specific behaviours using predetermined categories, producing numerical data such as frequency counts or duration measurements.

How do unstructured or semi-structured interviews collect qualitative data?

They allow participants to respond freely in their own words, with flexible questioning that explores meanings and experiences in depth, producing rich descriptive data.

AQA A-Level Psychology 7182

Social Influence

Topic overview Types of conformity and explanations for conformity Conformity to social roles: Zimbardo's prison study Explanations for obedience Resistance to social influence Minority influence Social influence and social change

Memory

Topic overview The multi-store model of memory Types of long-term memory The working memory model Explanations for forgetting Factors affecting the accuracy of eyewitness testimony

Attachment

Topic overview Caregiver-infant interactions: reciprocity and interactional synchrony Schaffer's stages of attachment Multiple attachments and the role of the father Animal studies of attachment Explanations of attachment Ainsworth's Strange Situation and types of attachment Bowlby's theory of maternal deprivation and effects of institutionalisation Influence of early attachment on relationships Cultural variations in attachment

Approaches in Psychology

Topic overview Origins of Psychology: Wundt, introspection and the emergence of Psychology as a science Learning approaches The cognitive approach The biological approach The psychodynamic approach Humanistic Psychology Comparison of approaches

Biopsychology

Topic overview Divisions of the nervous system Structure and function of neurons and synaptic transmission The endocrine system The fight or flight response Ways of studying the brain Localisation of function and hemispheric lateralisation Plasticity and functional recovery of the brain after trauma Biological rhythms: circadian, infradian and ultradian

Clinical Psychology and Mental Health

Topic overview Definitions in the field of mental health Characteristics of phobias, depression and OCD Behavioural approach to explaining and treating phobias Cognitive approach to explaining and treating depression Biological approach to explaining and treating OCD

Research Methods

Topic overview Experimental method Observational techniques Self-report techniques Correlations Content analysis Case studies

Scientific Processes

Topic overview Aims and hypotheses Sampling Pilot studies Experimental designs Observational design Questionnaire construction and design of interviews Variables Control Demand characteristics and investigator effects Ethics Peer review Implications of psychological research for the economy Reliability Validity Features of science Reporting psychological investigations

Quantitative and Qualitative Data

Topic overview Quantitative and qualitative data; the distinction between qualitative and quantitative data collection techniques Primary and secondary data, including meta-analysis Descriptive statistics: measures of central tendency and measures of dispersion Presentation and display of quantitative data: graphs, tables, scattergrams, bar charts Distributions: normal and skewed distributions Introduction to statistical testing; the sign test

Data Handling and Analysis

Topic overview Primary and secondary data Descriptive statistics Presentation and display of quantitative data Distributions Analysis and interpretation of correlation Levels of measurement Coding in content analysis

Inferential Testing

Topic overview The sign test Probability and significance Factors affecting the choice of statistical test

Issues and Debates in Psychology

Topic overview Gender and culture in Psychology Free will and determinism The nature-nurture debate Holism and reductionism Idiographic and nomothetic approaches Ethical implications of research and social sensitivity

RelationshipsOption 1

Topic overview Factors affecting attraction in romantic relationships Evolutionary explanations for partner preferences Theories of romantic relationships Online relationships Parasocial relationships

GenderOption 1

Topic overview Sex, gender, sex-role stereotypes and androgyny Chromosomes and hormones in biological sex Cognitive explanations of gender development Psychodynamic explanation of gender development Social learning theory as applied to gender development Gender incongruence

Cognition and DevelopmentOption 1

Topic overview Vygotsky's theory of cognitive development Piaget's theory of cognitive development Baillargeon's explanation of early infant abilities The development of social cognition

SchizophreniaOption 2

Topic overview Symptoms of schizophrenia and issues in diagnosis Biological explanations for schizophrenia Psychological explanations for schizophrenia Drug therapy for schizophrenia Psychological therapies for schizophrenia The interactionist approach to schizophrenia

Eating BehaviourOption 2

Topic overview Explanations for food preferences Neural and hormonal mechanisms in eating behaviour Biological explanations for anorexia nervosa Psychological explanations for anorexia nervosa Biological explanations for obesity Psychological explanations for obesity

StressOption 2

Topic overview The physiology of stress The role of stress in illness Sources of stress Measuring stress Individual differences in stress Managing and coping with stress

AggressionOption 3

Topic overview Neural and hormonal mechanisms in aggression Genetic factors in aggression Ethological and evolutionary explanations of aggression Social psychological explanations of human aggression Institutional aggression in prisons Media influences on aggression

Forensic PsychologyOption 3

Topic overview Offender profiling Biological explanations of offending behaviour Psychological explanations of offending behaviour Dealing with offending behaviour

AddictionOption 3

Topic overview Describing addiction Risk factors in the development of addiction Reducing addiction Prochaska's six-stage model of behaviour change Theory of planned behaviour as applied to reducing addiction

Explanations for Nicotine AddictionOption 3

Topic overview Brain neurochemistry, including the role of dopamine Learning theory as applied to nicotine addiction, including reference to cue reactivity

Explanations for Gambling AddictionOption 3

Topic overview Learning theory as applied to gambling, including reference to partial and variable reinforcement Cognitive theory as applied to gambling, including reference to cognitive bias

Quantitative and Qualitative Data

6 subtopics
24 things to know
Paper 2

What Quantitative and Qualitative Data covers

Quantitative and Qualitative Data covers the kinds of data psychologists collect and how they are summarised and displayed, from the distinction between numbers and description through to the first statistical test on the specification. It sits within research methods and can be assessed on any of the three papers.

Where it is assessed

Paper 2

Psychology in Context.

Process

How do you decide whether a sign test result is significant?

Numbers

What level of significance is conventionally used in psychology?

Take Quantitative and Qualitative Data further

The same content, four other ways.

Commonly confused

Pairs that lose marks when they are blurred together.

Quantitative data vs Qualitative data
Quantitative data: numerical information that can be counted and analysed statistically. Qualitative data: descriptive information in words about meanings and experiences.
Primary data vs Secondary data
Primary data: information the researcher gathers first-hand for their own aims. Secondary data: information gathered by someone else for a different purpose.
Positive skew vs Negative skew
Positive skew: a long tail towards higher values, with most scores low. Negative skew: a long tail towards lower values, with most scores high.

Questions from this topic

Each one with the model answer underneath.

1
What is quantitative data?
Model answer
Numerical information that can be measured and expressed in numbers, allowing for statistical analysis.
2
What is qualitative data?
Model answer
Non-numerical information that describes qualities, characteristics, meanings, or experiences, typically expressed in words, images, or observations.
3
How do structured questionnaires with closed questions collect quantitative data?
Model answer
They provide fixed response options (e.g., rating scales, yes/no) that produce numerical data which can be counted and statistically analysed.
4
How do experiments serve as a quantitative data collection technique?
Model answer
Experiments measure variables numerically (e.g., reaction times, test scores), producing data that can be statistically analysed to identify cause-and-effect relationships.
5
What is systematic observation with numerical recording as a quantitative technique?
Model answer
A method where observers count or measure specific behaviours using predetermined categories, producing numerical data such as frequency counts or duration measurements.
6
How do unstructured or semi-structured interviews collect qualitative data?
Model answer
They allow participants to respond freely in their own words, with flexible questioning that explores meanings and experiences in depth, producing rich descriptive data.

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Social Influence

Memory

Attachment

Approaches in Psychology

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AThe mean is the arithmetic average of a data set.

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Brain Breaks between sessions

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Quantitative and Qualitative Data revision questions

What does Quantitative and Qualitative Data cover in AQA A-Level Psychology?: 6 subtopics: quantitative and qualitative data; the distinction between qualitative and quantitative data collection techniques, primary and secondary data, including meta-analysis, descriptive statistics: measures of central tendency and measures of dispersion, presentation and display of quantitative data: graphs, tables, scattergrams, bar charts, distributions: normal and skewed distributions and introduction to statistical testing; the sign test. Each one has its own page with questions and model answers.
How is Quantitative and Qualitative Data organised?: By the AQA 7182 specification, subtopic by subtopic, so it matches the order you are taught it in.

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