AQA A-Level Psychology 7182
Social Influence
Memory
Attachment
Approaches in Psychology
Biopsychology
Clinical Psychology and Mental Health
Research Methods
Scientific Processes
Quantitative and Qualitative Data
Data Handling and Analysis
Inferential Testing
Issues and Debates in Psychology
RelationshipsOption 1
GenderOption 1
Cognition and DevelopmentOption 1
SchizophreniaOption 2
Eating BehaviourOption 2
StressOption 2
AggressionOption 3
Forensic PsychologyOption 3
AddictionOption 3
Explanations for Nicotine AddictionOption 3
Research Methods
Content analysis
- 4 things to know
- Paper 2
Overview
Turning qualitative material into analysable data, the stages of carrying out a content analysis, and its strengths and limitations.
What you need to know
Answer each one before you reveal it.
Outline the stages of carrying out a content analysis.
Give the strengths of content analysis.
Give the limitations of content analysis.
Questions from this subtopic
Each one with the model answer underneath.
- 1
What is content analysis?
Model answer
A research method used to systematically analyse the content of written, verbal, or visual communication by categorising and quantifying its features.
- 2
Name four types of media that content analysis can be applied to.
Model answer
Books, newspapers, television programmes, films, advertisements, speeches, and internet content (any four).
- 3
What is the first step in conducting a content analysis?
Model answer
Select the media or communication to be analysed.
- 4
After selecting the media source, what must a researcher develop before analysing the content?
Model answer
A coding system with clearly defined categories.
- 5
Once coding categories are established, how does the researcher proceed through the material?
Model answer
Systematically work through the material applying the coding categories.
- 6
What is the final step in the content analysis process after quantifying occurrences?
Model answer
Analyse the patterns in the data.
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The same content, four other ways.
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