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Social Influence

Types of conformity and explanations for conformity

  • 5 things to know
  • Paper 1

Overview

Internalisation, identification and compliance as the three types of conformity, explained by informational social influence and normative social influence.

What you need to know

Answer each one before you reveal it.

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Key term

What is internalisation as a type of conformity?

Key term

Define compliance as a type of conformity.

Key term

What is informational social influence?

Key term

Define normative social influence.

Study

Describe Asch's conformity experiment and the variables that changed conformity.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is internalisation as a type of conformity?

    Model answer

    Internalisation is when an individual genuinely accepts the group's views and adopts them as their own, both publicly and privately.

  2. 2

    How long-lasting is the change in behaviour and beliefs that results from internalisation?

    Model answer

    Internalisation represents a permanent change that persists even when the group is no longer present.

  3. 3

    Define compliance as a type of conformity.

    Model answer

    Compliance is when an individual publicly conforms to the group's behaviour or views but privately maintains their own beliefs.

  4. 4

    Why is compliance considered a superficial form of conformity?

    Model answer

    Compliance is temporary and only occurs in the presence of the group; the individual does not genuinely change their private beliefs.

  5. 5

    What is the key distinction between internalisation and compliance?

    Model answer

    In internalisation, the individual's private beliefs change to match the group's views; in compliance, private beliefs remain unchanged despite public conformity.

  6. 6

    What is informational social influence?

    Model answer

    Informational social influence occurs when an individual conforms because they believe the group possesses more knowledge or information than they do, leading them to accept the group's view as correct.

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