How can commercialisation benefit an individual sport?

Benefits and harms of commercialisation for society, individual sports, performers and spectators, the gap between sports, pressure to cheat, restrictions from sponsorship, and female and minority sports.

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Key term

How can commercialisation benefit and harm performers?

Key term

How can commercialisation benefit society?

Key term

How can commercialisation harm society?

Questions from this subtopic

Each one with the model answer underneath.

1
How can commercialisation benefit society?
Model answer
Commercial money can fund facilities and community schemes. Televised success can inspire people to take part.
2
How can commercialisation harm society?
Model answer
Commercial sport can promote unhealthy products such as junk food or gambling. High prices can exclude poorer people from watching live.
3
How can commercialisation benefit an individual sport?
Model answer
A sport gains money for coaching, facilities and development. Wider exposure can attract new participants.
4
How can commercialisation harm an individual sport?
Model answer
A sport may change rules, formats or kick-off times to suit sponsors and broadcasters. Less marketable sports receive little money at all.
5
Why can commercialisation widen the gap between sports?
Model answer
Money flows to the most popular televised sports. Minority sports struggle for funding and coverage.
6
How can commercialisation benefit performers?
Model answer
Elite performers can earn large incomes from salaries and sponsorship. Commercial money lets performers train full-time.

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