Sport as a commodity and the golden triangle

Overview

Sport as a commodity, the golden triangle of sport, media and business, what each gains, the two-way relationship, sponsors' power, performers, sports left outside, event timing and professionalisation.

What you need to know

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Questions from this subtopic

Each one with the model answer underneath.

1. 1

   What is meant by sport as a commodity?

   Model answer

   Sport as a commodity means sport is treated as a product to be bought and sold. Matches, rights, performers and clubs all have a market value.

2. 2

   What is the golden triangle?

   Model answer

   The golden triangle is the three-way relationship between sport, the media and business. Each side depends on the other two.

3. 3

   What does sport gain from the golden triangle?

   Model answer

   Sport gains money from broadcasting rights and sponsorship. Sport also gains exposure that attracts players and spectators.

4. 4

   What does the media gain from the golden triangle?

   Model answer

   The media gains popular content that attracts large audiences. Large audiences bring subscriptions and advertising income.

5. 5

   What do businesses gain from the golden triangle?

   Model answer

   Businesses gain exposure for their brands in front of large audiences. Links with success can raise sales.

6. 6

   Why is the relationship between sport and the media described as two-way?

   Model answer

   The media needs sport to attract audiences, and sport needs the media for money and exposure. Neither would be as successful without the other.

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