How can the media benefit performers?

How the media helps and harms individual sports, performers and spectators, cricket changed for television, live attendance, sensationalism and stereotypes, and promoting sport for all.

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Key term

How can the media benefit an individual sport?

Key term

How can the media harm an individual sport?

Key term

How has cricket changed to suit the media?

Questions from this subtopic

Each one with the model answer underneath.

1
How can the media benefit an individual sport?
Model answer
Media coverage raises a sport's profile and attracts sponsors. Exposure can encourage people to take up the sport.
2
How can the media harm an individual sport?
Model answer
A sport may change its rules or format to suit television. Sports with little coverage struggle to attract money and players.
3
How has cricket changed to suit the media?
Model answer
Cricket introduced shorter formats such as Twenty20 to attract television audiences. Twenty20 matches fit an evening's viewing.
4
How can the media benefit performers?
Model answer
Media exposure raises a performer's profile and earning power. Performers become role models and national figures.
5
How can the media harm performers?
Model answer
Media scrutiny can invade a performer's private life. Criticism can damage confidence and mental health.
6
How can the media benefit spectators?
Model answer
Spectators can watch far more sport than they could attend. Expert analysis helps spectators understand what they see.

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