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Ethical Thought

Emotivism and A. J. Ayer

  • 3 things to know
  • Component 3

Overview

Verification principle and objection that emotivism establishes no basic moral principles.

What you need to know

Answer each one before you reveal it.

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Key term

Define emotivism.

Key term

Why is emotivism a non-cognitivist theory?

Key term

Why is emotivism nicknamed the boo-hurrah theory?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Define emotivism.

    Model answer

    Emotivism holds that objective moral laws do not exist. Moral terms express the speaker's emotional attitude rather than stating a fact.

  2. 2

    Why is emotivism a non-cognitivist theory?

    Model answer

    Moral utterances are not beliefs and are not candidates for truth or falsity. The world contains nothing that makes them correct or incorrect.

  3. 3

    Why is emotivism nicknamed the boo-hurrah theory?

    Model answer

    Saying an act is wrong amounts to saying boo to it, and saying an act is right amounts to saying hurrah. C. L. Stevenson developed the account further.

  4. 4

    Who was A. J. Ayer, and where did he set out emotivism?

    Model answer

    A. J. Ayer was a British logical positivist. Language, Truth and Logic, published in 1936, sets out his emotivism.

  5. 5

    What is the verification principle?

    Model answer

    The verification principle holds that a statement is meaningful only if it is analytic or empirically verifiable. Ayer applied it to ethical language.

  6. 6

    Why does Ayer conclude that ethical statements are neither analytic nor verifiable?

    Model answer

    An ethical statement is not true by definition, and no observation confirms or refutes it. On the verification principle it therefore states nothing.

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