Planning an Active Leisure Event

What Planning an Active Leisure Event covers

Planning an Active Leisure Event is assessed in Unit A2 1, Event Management in the Active Leisure Industry, which is internally assessed and externally moderated. It covers choosing an active leisure event, event roles and responsibilities, aims, SMARTER targets and customers, marketing an event, event finance and physical resources, target setting, timescales and organisation and risk assessment and contingency planning.

The 7 subtopics

Each one has its own page.

• Choosing an active leisure eventTypes of active leisure event, choosing and justifying an event, target audience, feasibility studies, market research, themes and charity fundraising, event size, timing and studying similar events.Open →
• Event roles and responsibilitiesThe co-ordinator, chairperson, secretary, finance, publicity and marketing officers, stewards and coaches, logistics and equipment, team structure, communication and agreeing roles early.Open →
• Aims, SMARTER targets and customersAims and objectives, SMARTER targets and a fun run example, short-term and long-term goals, internal and external customers and their needs, repeat business and national health priorities.Open →
• Marketing an eventWhat publicity must say, themes, leaflets, posters, radio scripts, social media and press releases, the impact and constraints of marketing, measuring it, target audiences and sponsorship.Open →
• Event finance and physical resourcesEvent budgets, costs and funding, profit and break-even calculations, accounts, physical resources and venues, access for all, software, staffing, administration and keeping costs down.Open →
• Target setting, timescales and organisationTargets and deadlines for team members, recording evidence, calculating a timescale, Gantt charts, organisational and administrative skills, progress reviews, critical tasks, checklists and slack.Open →
• Risk assessment and contingency planningEvent risk assessment, the PAR-Q, first aid, security, insurance, data protection, child protection, informed consent, contingency plans for bad weather and injury, and incident report forms.Open →

What you need to know

Answer each one before you reveal it.

Take Planning an Active Leisure Event further

The same content, four other ways.

Commonly confused

Pairs that lose marks when they are blurred together.

• Aim vs Objective

  Aim: the broad overall purpose an event sets out to achieve. Objective: a specific measurable step with a deadline that helps achieve the purpose.

• Internal customer vs External customer

  Internal customer: a person within the organisation such as a team member or member of staff. External customer: a person from outside the organisation such as a participant or spectator.

• Publicity officer vs Marketing officer

  Publicity officer: the role producing and spreading posters, press releases and social media posts. Marketing officer: the role planning how to reach target customers and what to offer them.

Questions from this topic

Each one with the model answer underneath.

1. 1

   What is an active leisure event?

   Model answer

   An active leisure event is an organised occasion that gets people taking part in sport, exercise or healthy activity. A fun run or a fitness taster day are examples.

2. 2

   Give examples of lifestyle and health events.

   Model answer

   A healthy-eating workshop, a blood pressure screening day or a walking festival promotes lifestyle and health. Each encourages healthier habits.

3. 3

   Give examples of fitness and exercise events.

   Model answer

   A charity spin-a-thon, a circuit-training challenge or a five-a-side tournament centres on fitness and exercise. Participants take part in physical activity.

4. 4

   How should a group choose an event?

   Model answer

   The group should match the event to its skills, budget, time and the needs of its target customers. The event must also be realistic to organise safely.

5. 5

   How can an event be shown to be relevant to the active leisure industry?

   Model answer

   An event is relevant if it involves sport, fitness, health or active recreation for customers. The event should reflect how leisure providers attract and serve participants.

6. 6

   Why should an event have a clear target audience?

   Model answer

   A clear target audience shapes the activities, timing, price and marketing. An event for older adults needs different activities from one for teenagers.

What is inside Levo

Six ways to work the same material.

Planning an Active Leisure Event revision questions

What does Planning an Active Leisure Event cover in CCEA A-Level Sports Science and the Active Leisure Industry?

7 subtopics: choosing an active leisure event, event roles and responsibilities, aims, smarter targets and customers, marketing an event, event finance and physical resources, target setting, timescales and organisation and risk assessment and contingency planning. Each one has its own page with questions and model answers.

How is Planning an Active Leisure Event organised?

By the CCEA 7210 specification, subtopic by subtopic, so it matches the order you are taught it in.