levo

Planning an Active Leisure Event

Choosing an active leisure event

  • 3 things to know
  • A2 1

Overview

Types of active leisure event, choosing and justifying an event, target audience, feasibility studies, market research, themes and charity fundraising, event size, timing and studying similar events.

What you need to know

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Key term

What is an active leisure event?

Key term

Give examples of lifestyle and health events.

Key term

Give examples of fitness and exercise events.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is an active leisure event?

    Model answer

    An active leisure event is an organised occasion that gets people taking part in sport, exercise or healthy activity. A fun run or a fitness taster day are examples.

  2. 2

    Give examples of lifestyle and health events.

    Model answer

    A healthy-eating workshop, a blood pressure screening day or a walking festival promotes lifestyle and health. Each encourages healthier habits.

  3. 3

    Give examples of fitness and exercise events.

    Model answer

    A charity spin-a-thon, a circuit-training challenge or a five-a-side tournament centres on fitness and exercise. Participants take part in physical activity.

  4. 4

    How should a group choose an event?

    Model answer

    The group should match the event to its skills, budget, time and the needs of its target customers. The event must also be realistic to organise safely.

  5. 5

    How can an event be shown to be relevant to the active leisure industry?

    Model answer

    An event is relevant if it involves sport, fitness, health or active recreation for customers. The event should reflect how leisure providers attract and serve participants.

  6. 6

    Why should an event have a clear target audience?

    Model answer

    A clear target audience shapes the activities, timing, price and marketing. An event for older adults needs different activities from one for teenagers.

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Components of Fitness
Training Methods
Fitness Testing
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