Marketing an event

Overview

What publicity must say, themes, leaflets, posters, radio scripts, social media and press releases, the impact and constraints of marketing, measuring it, target audiences and sponsorship.

What you need to know

Answer each one before you reveal it.

Questions from this subtopic

Each one with the model answer underneath.

1. 1

   What should event publicity tell customers?

   Model answer

   Publicity should state the date, time, venue and cost of the event. Customers also need to know who the event is for and how to take part.

2. 2

   How does an event's theme affect its marketing?

   Model answer

   The theme sets the message and style of the marketing. A charity event highlights the cause, while a fitness event stresses health benefits.

3. 3

   What are the advantages of leaflets and flyers?

   Model answer

   Leaflets and flyers are cheap to produce and can be handed to the target audience directly. People can keep them for reference.

4. 4

   What are the advantages of posters?

   Model answer

   Posters placed in schools, gyms and shops reach many people at little cost. Eye-catching design attracts attention.

5. 5

   When might television or radio advertising be used for an event?

   Model answer

   Television or radio suits a large event with a wide audience and a bigger budget. Local radio can reach a whole community.

6. 6

   What is a radio script, and what should it include?

   Model answer

   A radio script is the written wording for a short spoken advert. The script should give the key details clearly and memorably.

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The same content, four other ways.

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Six ways to work the same material.