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Industrialisation and Social Change in Britain, 1759–1928: Forging a New Society

The Austin 7

  • 3 things to know
  • Paper 3

Overview

Recall questions on why it was developed, what it was like and what it cost, why it succeeded, how many were built, and its influence on other manufacturers.

What you need to know

Answer each one before you reveal it.

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Key term

Why was the Austin 7 developed?

Numbers

How many Austin 7s were made?

Key term

What was the Austin 7's competition?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What effect did the Austin 7 have on the Longbridge works?

    Model answer

    Its success secured the firm's future and drove mass production and further expansion at Longbridge.

  2. 2

    Why was the Austin 7 developed?

    Model answer

    To find a mass market after the post-war slump, by building a genuinely small car that could be taxed and run cheaply, which Austin designed largely at home.

  3. 3

    What was the Austin 7 like?

    Model answer

    A small four-seat car with a 696cc engine (747cc from 1923), launched in 1922 at around £165, falling to well under £120, cheap to buy, tax and run.

  4. 4

    Why did the Austin 7 succeed?

    Model answer

    It was a real car rather than a cyclecar, reliable, easy to maintain, and cheap enough for a professional or skilled worker's family.

  5. 5

    How many Austin 7s were made?

    Model answer

    Around 290,000 between 1922 and 1939, making it Britain's first genuinely mass-produced popular car.

  6. 6

    What effect did the Austin 7 have on Longbridge?

    Model answer

    It saved the company, filled the works, and led to the adoption of moving assembly lines and to Longbridge becoming one of Europe's largest car plants.

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