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The USA, 1955–92: Conformity and Challenge

Cultural conformity and challenge

  • 3 things to know
  • Paper 2

Overview

Recall questions on suburban conformity and its critics, television's idealised family, advertising, the Beats, The Feminine Mystique, and the contraceptive pill.

What you need to know

Answer each one before you reveal it.

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Key term

What was 'beatnik' culture?

Key term

What was suburban conformity?

Who and when

How did film and television reflect social change?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What was 'beatnik' culture?

    Model answer

    A nonconformist literary and social movement that rejected mainstream suburban values.

  2. 2

    What was suburban conformity?

    Model answer

    The expectation of standardised houses, gender roles and consumption patterns in the new suburbs, criticised by writers such as Whyte and Riesman.

  3. 3

    How did film and television reflect social change?

    Model answer

    Family sitcoms presented an idealised suburban life, while films such as Rebel Without a Cause and The Graduate expressed generational discontent.

  4. 4

    How powerful was advertising by the 1960s?

    Model answer

    It shaped consumption through television, employed motivational psychology, and was attacked by Vance Packard as manipulation of the public.

  5. 5

    Who were the Beats?

    Model answer

    Writers such as Kerouac, Ginsberg and Burroughs who rejected consumer conformity in favour of spontaneity, jazz, drugs and eastern religion.

  6. 6

    What did The Feminine Mystique argue?

    Model answer

    Betty Friedan described the problem that has no name, the dissatisfaction of educated suburban housewives confined to domesticity.

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