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Mass Media and Social Change in Britain, 1882–2004

Beaverbrook and Northcliffe

  • 3 things to know
  • Paper 3

Overview

Recall questions on Northcliffe and the Daily Mail, what made it different, his wartime influence and the shell scandal, Beaverbrook and the Express, and the limits of press power.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Who and when

Who were the leading press barons of this era?

Who and when

What newspaper did Beaverbrook own?

Numbers

Who was Northcliffe?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Who were the leading press barons of this era?

    Model answer

    Lord Northcliffe, Lord Beaverbrook and Lord Rothermere.

  2. 2

    How did Beaverbrook influence politics?

    Model answer

    He helped undermine Asquith and support Lloyd George becoming Prime Minister in 1916, and later backed Edward VIII in the abdication crisis.

  3. 3

    What newspaper did Beaverbrook own?

    Model answer

    The Daily Express.

  4. 4

    What was Northcliffe's stance during the First World War?

    Model answer

    He pressed for compulsory service and attacked the running of the war, notably over the shortage of shells.

  5. 5

    Who was Northcliffe?

    Model answer

    Alfred Harmsworth, founder of the Daily Mail in 1896 and owner of The Times, who created the popular mass-circulation newspaper in Britain.

  6. 6

    What was distinctive about the Daily Mail?

    Model answer

    A halfpenny price, short articles, human interest, sport, women's features and competitions, aimed at the new literate lower middle class.

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AThe government admitted 96 dead and 333 wounded.
BOther estimates run to several hundred dead.
COpponents claimed thousands.

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