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Mass Media and Social Change in Britain, 1882–2004

The ‘Swinging Sixties’ media image

  • 3 things to know
  • Paper 3

Overview

Recall questions on what created the image, its icons, the economic and social reality behind it, and why the media constructed it.

What you need to know

Answer each one before you reveal it.

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Key term

What was the 'Swinging Sixties' media image?

Numbers

What created the Swinging Sixties image?

Key term

Who were the icons of the period?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What was the 'Swinging Sixties' media image?

    Model answer

    A media picture of youthful, fashionable and sexually liberated London culture.

  2. 2

    How did the reality differ from the 'Swinging Sixties' image?

    Model answer

    For most Britons life stayed traditional; affluence and permissiveness were limited and regionally uneven.

  3. 3

    What created the Swinging Sixties image?

    Model answer

    Time magazine's 1966 London the Swinging City feature, together with the Beatles, Carnaby Street, Mary Quant, David Bailey and the King's Road.

  4. 4

    Who were the icons of the period?

    Model answer

    The Beatles and Rolling Stones, Twiggy, Mary Quant, David Bailey, Michael Caine and Vidal Sassoon, most from outside the traditional elite.

  5. 5

    Why was social mobility part of the image?

    Model answer

    Working-class success in music, photography, fashion and acting suggested that talent rather than birth now decided who reached the top.

  6. 6

    How far did the reality match the image?

    Model answer

    Very little outside a small area of London: surveys found most young people conservative in sexual attitudes, and the pill was unavailable to unmarried women until 1967.

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