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Mass Media and Social Change in Britain, 1882–2004

The promotion of competition in broadcasting

  • 1 thing to know
  • Paper 3

Overview

Recall questions on Channel 4's remit and funding, the publisher-broadcaster model, the growth of commercial radio, cable and satellite, and the landscape by 2004.

What you need to know

Answer each one before you reveal it.

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Who and when

What controversies did Channel 4 attract?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Which television channel launched in 1982?

    Model answer

    Channel 4.

  2. 2

    What was Channel 4's remit?

    Model answer

    To serve audiences not catered for by existing channels, to be innovative, and to commission from independent producers rather than make programmes itself.

  3. 3

    How was Channel 4 funded initially?

    Model answer

    By a subscription from the ITV companies which sold its advertising, an arrangement that protected it from immediate ratings pressure until 1993.

  4. 4

    Why was the publisher-broadcaster model significant?

    Model answer

    It created the independent production sector, which grew into a major industry and was later extended to the BBC and ITV by quota.

  5. 5

    How did Channel 4 change British broadcasting?

    Model answer

    It brought minority interests, alternative comedy, foreign film and programming for ethnic minority and gay audiences into the mainstream schedule.

  6. 6

    What controversies did Channel 4 attract?

    Model answer

    Complaints from Whitehouse and others over sexual content and language, and political rows over its coverage of Northern Ireland.

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