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Option: Media

Feminist perspectives on the media

  • 3 things to know
  • Component 1 Section C

Overview

General feminist claim about media content and mulvey's concept of the male gaze.

What you need to know

Answer each one before you reveal it.

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Key term

What is the general feminist claim about media content?

Numbers

What does Tuchman mean by symbolic annihilation?

Key term

How do liberal feminists explain gendered media output?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is the general feminist claim about media content?

    Model answer

    Feminists argue that the media present a patriarchal view of gender as though it were natural. Women appear less often, in narrower roles, and are judged more by appearance.

  2. 2

    What does Tuchman mean by symbolic annihilation?

    Model answer

    Tuchman argued in the United States in 1978 that women are symbolically annihilated by the media. Women are omitted, trivialised or condemned rather than shown in the range of roles they actually occupy.

  3. 3

    How do liberal feminists explain gendered media output?

    Model answer

    Liberal feminists blame the under-representation of women in senior editorial and production jobs. Equal recruitment and professional codes are expected to change the content.

  4. 4

    What did Ferguson find in her study of women's magazines?

    Model answer

    Ferguson analysed British women's magazines and published in 1983. Content was organised around a cult of femininity that promoted marriage, appearance, home and caring for others.

  5. 5

    What is Mulvey's concept of the male gaze?

    Model answer

    Mulvey argued in 1975 that mainstream film is shot from a heterosexual male point of view. Women are positioned as objects to be looked at rather than as agents of the story.

  6. 6

    What did Wolf argue in The Beauty Myth?

    Model answer

    Wolf argued in 1990 that an unattainable standard of beauty is circulated to control women. Anxiety about appearance is described as a form of discipline that consumes women's time and money.

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