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Research Methods: Primary and Secondary

Questionnaires: writing them and delivering them

  • 3 things to know
  • Component 2

Overview

Questionnaire in sociological research, likert scale and leading question.

What you need to know

Answer each one before you reveal it.

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Key term

What is a questionnaire, and what kinds of question can it carry?

Key term

What is a questionnaire in sociological research?

Key term

Distinguish a closed question from an open question.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is a questionnaire in sociological research?

    Model answer

    A questionnaire is a list of pre-set written questions put to every respondent in the same order. Answers are recorded by the respondent or by a fieldworker.

  2. 2

    Distinguish a closed question from an open question.

    Model answer

    A closed question offers the respondent a fixed list of answers to choose from. An open question leaves a space for the respondent to reply in their own words.

  3. 3

    Why do positivists prefer closed questions?

    Model answer

    Positivists prefer closed questions because the answers are pre-coded and can be counted. Positivists argue that patterns and correlations can then be established across a large sample.

  4. 4

    What does a pilot study do for a questionnaire?

    Model answer

    A pilot study tests a draft questionnaire on a small group before the main run. Confusing wording, missing answer options and poor question order are corrected as a result.

  5. 5

    What is a Likert scale, and why is it used?

    Model answer

    A Likert scale asks respondents to rate their agreement on a fixed range, usually of five points. Attitudes are turned into numbers that can be averaged and compared.

  6. 6

    What is a leading question, and why is it a fault?

    Model answer

    A leading question suggests the answer the researcher wants, as in "Don't you agree that...". Responses then measure the wording rather than the respondent's view.

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Culture and the Social Construction of Culture
Socialisation and Its Agencies
Socialisation and Identity
Option: Families and Households

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Early was often ethnocentric.
anthropologypsychologybiology

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ASecularisation has weakened religious pressure to marry.
BCohabitation is now widely accepted.
CThe cost of a wedding deters many couples.

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Mortality counts deaths in a population.
TrueFalse

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