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Option: Media

Marxist and neo-Marxist perspectives on the media

  • 3 things to know
  • Component 1 Section C

Overview

Basic Marxist claim about the media, false class consciousness in media analysis and postmodernist criticism of Marxist media theory.

What you need to know

Answer each one before you reveal it.

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Evaluation

Give one criticism of the manipulative approach specifically.

Key term

What is the basic Marxist claim about the media?

Numbers

What did Miliband argue about the media in 1969?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is the basic Marxist claim about the media?

    Model answer

    Marxists argue that the media are owned by the capitalist class and transmit its ideas as though they were everyone's. Marx described the ruling ideas of any age as the ideas of its ruling class.

  2. 2

    What did Miliband argue about the media in 1969?

    Model answer

    Miliband argued in The State in Capitalist Society in 1969 that the media are agencies of ruling-class ideology. Owners were said to use their titles deliberately to shape political opinion.

  3. 3

    Why is Miliband's position called the manipulative or instrumentalist approach?

    Model answer

    The manipulative approach treats the media as a direct instrument used consciously by owners. Bias is explained by deliberate intervention rather than by anything structural.

  4. 4

    What did Marcuse argue about mass culture?

    Model answer

    Marcuse argued in One-Dimensional Man in 1964 that mass media create false needs. Consumption of entertainment and goods absorbs the discontent that might otherwise become political.

  5. 5

    What is meant by false class consciousness in media analysis?

    Model answer

    False class consciousness is a set of beliefs that prevents a class recognising its own interests. Marxists argue that media coverage of celebrity, lotteries and crime performs that function.

  6. 6

    How does the hegemonic or neo-Marxist approach differ from the manipulative one?

    Model answer

    The hegemonic approach denies that owners issue instructions. Bias is instead produced by the shared backgrounds, training and assumptions of journalists themselves.

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