levo

Socialisation and Identity

Consumption, globalisation and identity

  • 3 things to know
  • Component 1 Section A

Overview

Consumer identity and commodification of identity.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

What is meant by consumer identity?

Numbers

What did Mike Featherstone argue about consumer culture?

Key term

How do Marxists criticise consumer identity?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is meant by consumer identity?

    Model answer

    Consumer identity is a sense of self built on what a person buys and displays. Brands and lifestyle purchases signal who someone claims to be.

  2. 2

    What did Mike Featherstone argue about consumer culture?

    Model answer

    Featherstone argued in 1991 that consumption became central to identity in late modern societies. Lifestyle replaced occupation as the main marker of who a person is.

  3. 3

    How do Marxists criticise consumer identity?

    Model answer

    Marxists argue that consumer identity serves capitalism by keeping people buying. Inequalities of production are hidden behind apparently free lifestyle choices.

  4. 4

    What did Jean Baudrillard mean by hyperreality?

    Model answer

    Baudrillard argued in 1983 that media images become more real to audiences than what they represent. Signs circulate detached from anything they once described.

  5. 5

    How does globalisation affect identity?

    Model answer

    Globalisation exposes people to cultural products and ideas from across the world. Identity is then drawn from global as well as local sources.

  6. 6

    What did Manuel Castells argue about the network society?

    Model answer

    Castells argued in 1996 that global information networks reshape social life. Identity becomes a central source of meaning as older structures weaken.

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.

1Closed book
2Open book
3Closed book

The 3-step method, run for you

Answer cold, learn it, then prove it stuck. Levo tracks the jump between your first attempt and your last.

Culture and the Social Construction of Culture
Socialisation and Its Agencies
Socialisation and Identity
Option: Families and Households

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

Early was often ethnocentric.
anthropologypsychologybiology

Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

ASecularisation has weakened religious pressure to marry.
BCohabitation is now widely accepted.
CThe cost of a wedding deters many couples.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Mortality counts deaths in a population.
TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

721941163128510

Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Socialisation and Identity, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

Or £46 a year, about £3.83 a month. Cancel anytime.