Eduqas A-Level Sociology A200QS
Culture and the Social Construction of Culture
Socialisation and Its Agencies
Socialisation and Identity
Option: Families and HouseholdsFamilies
Option: Youth CulturesYouth cultures
Option: EducationEducation
Option: MediaMedia
Option: ReligionReligion
Research Methods: Primary and Secondary
Sampling, Ethics and Practical Issues
Key Concepts and Theories of Research
Social Inequality: Evidence and Patterns
Theories and Explanations of Inequality and Stratification
Option: Crime and DevianceCrime
Option: Health and DisabilityHealth
Option: PoliticsPolitics
Option: World SociologyWorld sociology
Socialisation and Identity
Consumption, globalisation and identity
- 3 things to know
- Component 1 Section A
Overview
Consumer identity and commodification of identity.
What you need to know
Answer each one before you reveal it.
What did Mike Featherstone argue about consumer culture?
How do Marxists criticise consumer identity?
Questions from this subtopic
Each one with the model answer underneath.
- 1
What is meant by consumer identity?
Model answer
Consumer identity is a sense of self built on what a person buys and displays. Brands and lifestyle purchases signal who someone claims to be.
- 2
What did Mike Featherstone argue about consumer culture?
Model answer
Featherstone argued in 1991 that consumption became central to identity in late modern societies. Lifestyle replaced occupation as the main marker of who a person is.
- 3
How do Marxists criticise consumer identity?
Model answer
Marxists argue that consumer identity serves capitalism by keeping people buying. Inequalities of production are hidden behind apparently free lifestyle choices.
- 4
What did Jean Baudrillard mean by hyperreality?
Model answer
Baudrillard argued in 1983 that media images become more real to audiences than what they represent. Signs circulate detached from anything they once described.
- 5
How does globalisation affect identity?
Model answer
Globalisation exposes people to cultural products and ideas from across the world. Identity is then drawn from global as well as local sources.
- 6
What did Manuel Castells argue about the network society?
Model answer
Castells argued in 1996 that global information networks reshape social life. Identity becomes a central source of meaning as older structures weaken.
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