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Research Methods: Primary and Secondary

Structured interviews

  • 3 things to know
  • Component 2

Overview

Structured interview, interview schedule and interviewer bias.

What you need to know

Answer each one before you reveal it.

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Numbers

What is interviewer bias, and what evidence shows it operating?

Key term

What is a structured interview?

Key term

How does a structured interview differ from a postal questionnaire?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is a structured interview?

    Model answer

    A structured interview has a fieldworker read a fixed set of questions aloud in a set order to every respondent. Replies are usually recorded against pre-set categories.

  2. 2

    How does a structured interview differ from a postal questionnaire?

    Model answer

    A structured interview uses the same fixed schedule but is delivered in person or by telephone. Response rates are usually far higher as a result.

  3. 3

    What is an interview schedule?

    Model answer

    An interview schedule is the written list of questions and their order that a structured interview follows exactly. Departing from the schedule would destroy the standardisation.

  4. 4

    What does standardisation mean in a structured interview?

    Model answer

    Standardisation means every respondent meets the same questions, wording, order and interviewer manner. Differences in the answers can then be attributed to the respondents themselves.

  5. 5

    Why do positivists favour structured interviews?

    Model answer

    Positivists favour structured interviews because every respondent is asked identical questions. Positivists argue that the answers are therefore comparable and countable.

  6. 6

    Give two practical advantages of a structured interview over a postal questionnaire.

    Model answer

    A structured interview achieves a higher response rate than a postal questionnaire. The fieldworker can also clarify a question the respondent has misread.

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