How has the representation of men changed since the 1980s?

Sociologists point to the appearance of the new man and the metrosexual in advertising from the 1980s onwards. Men became a target market for grooming and fashion for the first time on that scale.

What is the retributive male representation?

The retributive male is an image of assertive traditional masculinity presented as a reaction against feminism. Lads' magazines of the 1990s in Britain were its clearest expression.

How are men represented in advertising for domestic products?

Sociologists note that men in domestic settings are frequently shown as incompetent for comic effect. The joke depends on the assumption that housework is properly a woman's task.

Eduqas A-Level Sociology A200QS

Culture and the Social Construction of Culture

Topic overview Culture as a way of life Norms, values and beliefs Roles, status and role conflict Dress, appearance and cultural identity Language and cultural transmission Food, diet and cultural rules Music, the arts and high and popular culture The social construction of culture Feral children and extreme isolation The nature and nurture debate Culture and social change Cultural diversity, multiculturalism and hybridity Subcultures and countercultures

Socialisation and Its Agencies

Topic overview Primary socialisation Secondary socialisation Role models and imitation Sanctions and the enforcement of norms The family and cultural transmission Peer groups and peer socialisation Education as an agency of socialisation Religion as an agency of socialisation The media as an agency of socialisation Work and occupational socialisation Informal social control Formal social control Cultural reproduction and the limits of socialisation

Socialisation and Identity

Topic overview Personal identity and the self Social identity and collective belonging Sociological theories of identity Consumption, globalisation and identity Gender socialisation and gender identity Changing femininities Changing masculinities Class identity and the working class Middle-class, upper-class and underclass identities The decline of class identity Ethnicity and ethnic identity Hybrid identities and cultural change National identity and Britishness

Option: Families and HouseholdsFamilies

Topic overview Defining families and households Family forms and family diversity Ethnic, religious and cultural diversity in family life Marriage, cohabitation and singlehood Divorce and separation Fertility, life expectancy and the ageing population Conjugal roles and the domestic division of labour Power, decision-making and domestic violence Childhood and relationships between the generations Functionalist perspectives on the family The New Right and social policy on the family Marxist and feminist perspectives on the family Postmodernist perspectives, the life course and personal life

Option: Youth CulturesYouth cultures

Topic overview Youth and the social construction of adolescence The media and the formation of youth culture Economic change, affluence and the youth market Globalisation and youth culture Social class and youth subcultures Gender and youth culture Ethnicity and youth culture Neo-tribes and the changing nature of youth culture Delinquency, crime and youth offending Anti-school subcultures and youth in education Moral panics and media representations of youth Functionalist and Marxist perspectives on youth culture Feminist, interactionist and postmodernist perspectives on youth culture

Option: EducationEducation

Topic overview The role and function of education in society Functionalist perspectives on education Marxist perspectives on education Interactionist perspectives and labelling in education Feminist perspectives on education The New Right and education Postmodernist perspectives on education Patterns and trends in attainment and participation Material factors and educational achievement Cultural factors: deprivation, language and cultural capital Explaining the gender and ethnicity gaps Streaming, setting and pupil subcultures Education policy and marketisation

Option: MediaMedia

Topic overview The role and function of the media in society Ownership and control of the media Marxist and neo-Marxist perspectives on the media Pluralist perspectives on the media Feminist perspectives on the media Postmodernist perspectives on the media News values, newsworthiness and agenda setting Models of media effects and the active audience Moral panics and folk devils New media, globalisation and the digital divide Representations of social class and age in the media Representations of gender, ethnicity and disability in the media Media regulation and social policy

Option: ReligionReligion

Topic overview Defining religion and its role in society Functionalist perspectives on religion Marxist and neo-Marxist perspectives on religion Feminist perspectives on religion Weberian perspectives on religion Postmodernist perspectives on religion Secularisation: the evidence for decline Secularisation: the case against Churches, denominations, sects and cults New religious movements and the new age Fundamentalism and religion in a globalising world Religiosity by class, gender, ethnicity and age Religion and social policy in contemporary society

Research Methods: Primary and Secondary

Topic overview Questionnaires: writing them and delivering them Structured interviews Unstructured and semi-structured interviews Focus groups and group interviews Participant observation, overt and covert Non-participant and structured observation Social surveys Ethnographic methods Longitudinal studies Methodological pluralism and triangulation Existing sociological research as secondary data Official statistics Personal documents, public documents and newspaper reports

Sampling, Ethics and Practical Issues

Topic overview Target populations and sampling frames Simple random and systematic random sampling Stratified random and quota sampling Snowball and volunteer sampling Purposive and opportunity samples Gatekeepers and gaining access Informed consent and vulnerability Deception and covert research Confidentiality, anonymity and privacy The right to withdraw and protection from harm Sensitivity and researching difficult subjects Operationalisation and the choice of research topic Time, cost and the practical limits on research

Key Concepts and Theories of Research

Topic overview Validity and what threatens it Reliability, standardisation and replication Representativeness and the sample Generalisability Objectivity, value freedom and bias Ethics as a criterion for judging research Positivism and the scientific study of society Interpretivism and verstehen Interactionism, phenomenology and interpretivist research in practice Realism and the search for underlying causes The suicide debate as a test of the three positions Choosing a method: theory, practicality and ethics

Social Inequality: Evidence and Patterns

Topic overview Social inequality and stratification Measuring social class in the contemporary UK Class inequality in income and wealth Class inequality in health and life expectancy Class inequality in education and employment Gender inequality in work and pay Gender inequality beyond the workplace Ethnic inequality in employment and income Ethnic inequality in health, education and criminal justice Age and inequality The changing distribution of income and wealth Social mobility in the contemporary UK

Theories and Explanations of Inequality and Stratification

Topic overview Functionalist theories of stratification Criticisms of functionalist stratification theory The New Right Marxist theories of class Neo-Marxist theories Weberian theories of stratification Neo-Weberian theories Feminist explanations of inequality Explaining gender inequality beyond feminism Theories of racism and ethnic inequality Explaining age inequality Postmodernist accounts of inequality Comparing and evaluating the theories

Option: Crime and DevianceCrime

Topic overview Defining crime and deviance as social constructs The media, moral panics and the social construction of crime Measuring crime: official government statistics Victim studies and self-report studies The social distribution of crime by class and age The social distribution of crime by gender The social distribution of crime by ethnicity Functionalist explanations of crime and deviance Sub-cultural explanations of crime and deviance Marxist and neo-Marxist explanations of crime Interactionist explanations and labelling theory Right realism, left realism and crime control policy Feminist and postmodernist explanations of crime

Option: Health and DisabilityHealth

Topic overview Defining health and illness as social constructs The medical and social models of disability Official statistics, patterns and trends in health Health and social class Health and gender Health and ethnicity Health and age Artefact and self-selection explanations Cultural and material explanations Access to and provision of health care in the UK The biomedical model, medicalisation and health professionals Functionalist and Marxist approaches to health Interactionist, feminist and postmodernist approaches to health

Option: PoliticsPolitics

Topic overview Power, authority and legitimacy Pluralist theories of power Elite theories of power Marxist and neo-Marxist theories of power Functionalist, Weberian and postmodernist theories of power Patterns and trends in political participation Political participation and social class Voting behaviour and partisan de-alignment Political participation and gender Political participation, ethnicity and age Political parties and the democratic process Pressure groups and policy making New social movements and anti-capitalist movements

Option: World SociologyWorld sociology

Topic overview Defining and measuring development Global inequality in health Global inequality in education Employment and the global division of labour Global poverty, marginalisation and exclusion Population, urbanisation and demographic change Aid and its critics Debt, structural adjustment and development policy Globalisation, transnational corporations and world trade Non-governmental organisations and international institutions Modernisation theory Marxist, dependency and world systems theories Feminist and people-centred accounts of development

Option: Media

Representations of gender, ethnicity and disability in the media

3 things to know
Component 1 Section C

Overview

Sexualisation of media content, retributive male representation and tokenism in representation.

What you need to know

Answer each one before you reveal it.

Your recallNot started

Key term

How is women's appearance treated in mainstream media content?

Key term

What is meant by the sexualisation of media content?

Key term

How are working mothers represented in the British press?

Questions from this subtopic

Each one with the model answer underneath.

1
How is women's appearance treated in mainstream media content?
Model answer
Content analyses repeatedly find that women are described and photographed in terms of appearance far more often than men. Achievement is reported alongside comment on looks, age and dress.
2
What is meant by the sexualisation of media content?
Model answer
Sexualisation describes the increasing use of sexual imagery to sell unrelated products. Campaigners argue that it presents women's bodies as available for evaluation.
3
How are working mothers represented in the British press?
Model answer
Sociologists note that press coverage sets employment and motherhood against each other for women but not for men. Mothers are praised or blamed according to how they resolve a conflict fathers are not asked about.
4
How has the representation of men changed since the 1980s?
Model answer
Sociologists point to the appearance of the new man and the metrosexual in advertising from the 1980s onwards. Men became a target market for grooming and fashion for the first time on that scale.
5
What is the retributive male representation?
Model answer
The retributive male is an image of assertive traditional masculinity presented as a reaction against feminism. Lads' magazines of the 1990s in Britain were its clearest expression.
6
How are men represented in advertising for domestic products?
Model answer
Sociologists note that men in domestic settings are frequently shown as incompetent for comic effect. The joke depends on the assumption that housework is properly a woman's task.

See the rest and revise

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.

1Closed book

2Open book

3Closed book

The 3-step method, run for you

Answer cold, learn it, then prove it stuck. Levo tracks the jump between your first attempt and your last.

Culture and the Social Construction of Culture

Socialisation and Its Agencies

Socialisation and Identity

Option: Families and Households

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

Early was often ethnocentric.

anthropologypsychologybiology

Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

ASecularisation has weakened religious pressure to marry.

BCohabitation is now widely accepted.

CThe cost of a wedding deters many couples.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Mortality counts deaths in a population.

TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

721941163128510

Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Option: Media, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

Start revising, £5 a month See how the method works

Or £46 a year, about £3.83 a month. Cancel anytime.