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Option: Media

Postmodernist perspectives on the media

  • 3 things to know
  • Component 1 Section C

Overview

Central postmodernist claim about the media, media-saturated society and pick-and-mix identity in postmodernist media theory.

What you need to know

Answer each one before you reveal it.

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Key term

What is the central postmodernist claim about the media?

Numbers

What does Baudrillard mean by simulacra?

Key term

Define hyperreality.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is the central postmodernist claim about the media?

    Model answer

    Postmodernists argue that media images have become the main source of experience and identity. The distinction between reality and its representation has broken down.

  2. 2

    What does Baudrillard mean by simulacra?

    Model answer

    Baudrillard argued in 1981 that a simulacrum is a copy for which no original exists. Media images circulate as reality rather than as representations of it.

  3. 3

    Define hyperreality.

    Model answer

    Hyperreality is a condition in which the media version of an event feels more real than the event. Baudrillard argued that audiences experience wars, disasters and celebrities only in that form.

  4. 4

    What did Strinati argue about postmodern popular culture?

    Model answer

    Strinati argued in 1995 that style has come to dominate substance in popular culture. Image, surface and appearance carry more meaning than content or function.

  5. 5

    How do postmodernists use Lyotard's account of metanarratives?

    Model answer

    Lyotard argued in 1984 that people no longer believe grand explanatory stories of progress or class. Postmodernists apply this to media audiences, who select from many competing accounts rather than one.

  6. 6

    What is meant by a media-saturated society?

    Model answer

    A media-saturated society is one in which screens and messages are present in nearly every activity. Postmodernists argue that such saturation changes how identity itself is formed.

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