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Socialisation and Identity

Changing femininities

  • 3 things to know
  • Component 1 Section A

Overview

Dual burden, beauty myth and ladette culture.

What you need to know

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Key term

What is meant by femininity?

Key term

How have women's magazines changed?

Numbers

What did Helen Wilkinson mean by genderquake?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is meant by femininity?

    Model answer

    Femininity is the set of behaviours and appearances a culture expects of women. Its content varies between societies and over time.

  2. 2

    How have women's magazines changed?

    Model answer

    Earlier titles concentrated on home, beauty and romance. Later titles added careers and independence while keeping appearance central.

  3. 3

    What did Helen Wilkinson mean by genderquake?

    Model answer

    Wilkinson argued in 1994 that young women's values had shifted decisively towards independence. Expectations about education and employment changed within a single generation.

  4. 4

    What evidence shows women's position improved after 1970?

    Model answer

    The Equal Pay Act 1970 and the Sex Discrimination Act 1975 outlawed direct discrimination. Women now outnumber men entering UK higher education.

  5. 5

    What evidence shows that inequality persists?

    Model answer

    The gender pay gap for all UK employees remained around fourteen per cent in 2023. Women also perform more unpaid domestic and caring work.

  6. 6

    What is the dual burden?

    Model answer

    The dual burden is paid employment followed by unpaid domestic work at home. Oakley documented the pattern for British women in 1974.

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Culture and the Social Construction of Culture
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Socialisation and Identity
Option: Families and Households

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ASecularisation has weakened religious pressure to marry.
BCohabitation is now widely accepted.
CThe cost of a wedding deters many couples.

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