Eduqas A-Level Sociology A200QS
Culture and the Social Construction of Culture
Socialisation and Its Agencies
Socialisation and Identity
Option: Families and HouseholdsFamilies
Option: Youth CulturesYouth cultures
Option: EducationEducation
Option: MediaMedia
Option: ReligionReligion
Research Methods: Primary and Secondary
Sampling, Ethics and Practical Issues
Key Concepts and Theories of Research
Social Inequality: Evidence and Patterns
Theories and Explanations of Inequality and Stratification
Option: Crime and DevianceCrime
Option: Health and DisabilityHealth
Option: PoliticsPolitics
Option: World SociologyWorld sociology
Research Methods: Primary and Secondary
Focus groups and group interviews
- 3 things to know
- Component 2
Overview
Focus group and natural group.
What you need to know
Answer each one before you reveal it.
What is the moderator's job in a focus group?
Why is the interaction in a focus group treated as valuable data?
Questions from this subtopic
Each one with the model answer underneath.
- 1
What is a focus group?
Model answer
A focus group is a guided discussion among roughly six to ten participants led by a moderator. The group's talk rather than individual answers is the data.
- 2
What is the moderator's job in a focus group?
Model answer
The moderator introduces topics, keeps the discussion moving and stops one person dominating. Direction is given without the moderator pressing their own view.
- 3
Why is the interaction itself treated as valuable data?
Model answer
Participants challenge, qualify and agree with one another as they would in ordinary life. Shared norms become visible in a way individual interviews miss.
- 4
Give two practical advantages of a focus group over individual interviews.
Model answer
A focus group gathers eight people's views in a single session, saving time and money. Arranging one meeting is also easier than arranging eight separate visits.
- 5
What is the main threat to the validity of focus group data?
Model answer
Participants may conform to the view emerging in the room rather than say what they think. The record then shows a public consensus rather than private opinion.
- 6
Why is a focus group a poor way of studying stigmatised behaviour?
Model answer
Few people will admit drug use, debt or racism in front of neighbours or colleagues. Confidentiality cannot be promised because every participant hears everything.
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