levo

Option: Media

Models of media effects and the active audience

  • 3 things to know
  • Component 1 Section C

Overview

Copycat violence, catharsis argument and four uses identified by Blumler and McQuail's research.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

What does the hypodermic syringe model claim?

Key term

Why is the hypodermic model associated with the early twentieth century?

Numbers

What did Bandura, Ross and Ross find in the Bobo doll experiments?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What does the hypodermic syringe model claim?

    Model answer

    The hypodermic syringe model claims that media messages are injected directly into a passive audience. Behaviour is expected to change immediately and uniformly as a result.

  2. 2

    Why is the hypodermic model associated with the early twentieth century?

    Model answer

    The model developed alongside fears about propaganda in the 1930s and 1940s. Mass audiences were then assumed to be uniform and easily led.

  3. 3

    What did Bandura, Ross and Ross find in the Bobo doll experiments?

    Model answer

    Bandura, Ross and Ross conducted laboratory experiments with young children in the United States in 1961. Children who watched an adult attack an inflatable doll imitated the aggression when left alone with it.

  4. 4

    Give two criticisms of the Bobo doll research.

    Model answer

    Attacking an inflatable toy in a laboratory is not the same as violence against a person. The artificial setting and the absence of consequences also make the findings hard to apply outside it.

  5. 5

    What did Newson argue after reviewing evidence on screen violence?

    Model answer

    Newson produced a report in Britain in 1994 following a widely reported child murder. Repeated exposure to violent images was argued to desensitise viewers and blunt their response to real suffering.

  6. 6

    What is meant by copycat violence?

    Model answer

    Copycat violence is the argument that viewers imitate specific acts they have seen depicted. Critics note that the small number of imitators leaves the behaviour of the vast majority unexplained.

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.

1Closed book
2Open book
3Closed book

The 3-step method, run for you

Answer cold, learn it, then prove it stuck. Levo tracks the jump between your first attempt and your last.

Culture and the Social Construction of Culture
Socialisation and Its Agencies
Socialisation and Identity
Option: Families and Households

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

Early was often ethnocentric.
anthropologypsychologybiology

Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

ASecularisation has weakened religious pressure to marry.
BCohabitation is now widely accepted.
CThe cost of a wedding deters many couples.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Mortality counts deaths in a population.
TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

721941163128510

Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Option: Media, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

Or £46 a year, about £3.83 a month. Cancel anytime.