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Option: Youth Cultures

Economic change, affluence and the youth market

  • 3 things to know
  • Component 1 Section B

Overview

Term conspicuous consumption and term epistemological fallacy.

What you need to know

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Numbers

What did Mark Abrams identify in The Teenage Consumer?

Key term

How did the growth of the leisure industry shape youth cultures?

Key term

Define the term conspicuous consumption.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What did Mark Abrams identify in The Teenage Consumer?

    Model answer

    Mark Abrams (1959) identified a new and affluent teenage market in Britain. Young workers with few household costs had large amounts of money to spend as they chose.

  2. 2

    Why did post-war affluence matter for youth culture?

    Model answer

    Full employment and rising wages after 1945 gave young workers money of their own. Spending on records, clothes and coffee bars created a visible youth market.

  3. 3

    How did the growth of the leisure industry shape youth cultures?

    Model answer

    Businesses created goods aimed specifically at the young, from records to fashion. Youth identity became something bought as much as made.

  4. 4

    Define the term conspicuous consumption.

    Model answer

    Conspicuous consumption is buying visible goods in order to display status. Branded trainers and phones can signal position within a peer group.

  5. 5

    What did Steven Miles argue about consumption and youth identity?

    Model answer

    Steven Miles (2000) argued that consumption has become central to young people's sense of who they are. Lifestyle rather than occupation supplies identity.

  6. 6

    How did the collapse of manufacturing affect youth transitions in Britain?

    Model answer

    Manufacturing decline from the late 1970s removed apprenticeships and school-leaver jobs. Transitions from school to work became longer and far less certain.

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ASecularisation has weakened religious pressure to marry.
BCohabitation is now widely accepted.
CThe cost of a wedding deters many couples.

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