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Sampling, Ethics and Practical Issues

Time, cost and the practical limits on research

  • 3 things to know
  • Component 2

Overview

Why the ideal design is rarely the one carried out — funding, deadlines, access, sample size and the trade-off between depth and reach that every study settles somehow.

What you need to know

Answer each one before you reveal it.

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Key term

Why is time a constraint on the choice of method?

Key term

Give two ways cost limits a research design.

Key term

Which methods are cheapest, and why?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Why is time a constraint on the choice of method?

    Model answer

    Ethnography and longitudinal work take months or years, while a questionnaire survey takes weeks. A deadline effectively rules some methods out.

  2. 2

    Give two ways cost limits a research design.

    Model answer

    Cost limits how large a sample can be interviewed and how far fieldworkers can travel. Long fieldwork also has to pay a researcher's salary throughout.

  3. 3

    Which methods are cheapest, and why?

    Model answer

    Analysis of official statistics and existing research is cheapest because the data already exist. The researcher pays for no fieldwork, no sample and no travel.

  4. 4

    Why does qualitative analysis cost more than quantitative analysis?

    Model answer

    Qualitative material must be transcribed and read line by line by a skilled researcher. Quantitative answers are coded once and then processed by software.

  5. 5

    How does the availability of funding shape the questions sociology asks?

    Model answer

    Research follows the money, so well-funded areas are studied repeatedly. Unfashionable or politically awkward subjects are neglected.

  6. 6

    Why is access a practical problem as well as an ethical one?

    Model answer

    Negotiating entry can take months and may be refused at the end of it. A project can collapse before any data are collected.

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