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Option: Media

Ownership and control of the media

  • 3 things to know
  • Component 1 Section C

Overview

Concentration of media ownership, horizontal integration in the media industries and vertical integration.

What you need to know

Answer each one before you reveal it.

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Key term

What is meant by concentration of media ownership?

Key term

Define horizontal integration in the media industries.

Key term

Define vertical integration.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is meant by concentration of media ownership?

    Model answer

    Concentration of ownership means a shrinking number of companies control a growing share of media output. A few groups have long dominated national newspaper circulation in Britain.

  2. 2

    Define horizontal integration in the media industries.

    Model answer

    Horizontal integration is the ownership of several companies at the same stage of production. A group that owns newspapers, radio stations and television channels is horizontally integrated.

  3. 3

    Define vertical integration.

    Model answer

    Vertical integration is the ownership of every stage from production to distribution. A studio that also owns the streaming service showing its films is vertically integrated.

  4. 4

    What is a media conglomerate?

    Model answer

    A conglomerate is a corporation that owns businesses across many different industries. Media holdings then sit alongside interests in property, technology or entertainment parks.

  5. 5

    What is synergy in media production?

    Model answer

    Synergy is the promotion of one product through another owned by the same company. A film, its soundtrack, its game and its coverage in the owner's newspapers all sell one another.

  6. 6

    What did Bagdikian conclude about American media ownership?

    Model answer

    Bagdikian tracked American media ownership across several editions, publishing The New Media Monopoly in 2004. Around fifty companies in 1983 had contracted to roughly five dominant corporations by then.

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