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Motivation and Achievement Motivation

Atkinson's model: need to achieve and need to avoid failure

  • 3 things to know
  • Paper 2

Overview

Atkinson's model of achievement motivation, the need to achieve and the need to avoid failure, and how each type behaves in competition.

What you need to know

Answer each one before you reveal it.

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Key term

What are the need to achieve and the need to avoid failure?

Key term

How do performers high in Nach and high in Naf behave?

Key term

What is achievement motivation?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is achievement motivation?

    Model answer

    Achievement motivation is a performer's drive to succeed and to take on challenges. Achievement motivation varies with both personality and the situation.

  2. 2

    What does Atkinson's model of achievement motivation propose?

    Model answer

    Atkinson's model proposes that achievement motivation depends on a personality component and a situational component together. The personality component is a balance between need to achieve and need to avoid failure.

  3. 3

    What is the need to achieve (Nach)?

    Model answer

    The need to achieve is a personality characteristic of a performer who seeks challenges and wants to succeed. A high-Nach performer is driven by the pride of success.

  4. 4

    What is the need to avoid failure (Naf)?

    Model answer

    The need to avoid failure is a personality characteristic of a performer who fears failing and the shame it brings. A high-Naf performer tries to avoid situations where they could be judged.

  5. 5

    Describe the characteristics of a performer high in Nach.

    Model answer

    A high-Nach performer seeks challenges, takes risks and persists after failure. The performer welcomes feedback and evaluation, and shows approach behaviour.

  6. 6

    Describe the characteristics of a performer high in Naf.

    Model answer

    A high-Naf performer avoids challenges, gives up easily and dislikes being evaluated. The performer shows avoidance behaviour and dwells on the shame of losing.

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