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The Emergence and Globalisation of Sport

The Golden Triangle of sport, media and sponsorship

  • 3 things to know
  • Paper 1

Overview

The Golden Triangle, commercialisation, radio, television, satellite coverage from 1992, sponsorship, format changes, the internet and social media, and globalisation of the Premier League.

What you need to know

Answer each one before you reveal it.

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Key term

Explain how each side of the Golden Triangle benefits the others.

Key term

What is the Golden Triangle?

Key term

Define commercialisation in sport.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is the Golden Triangle?

    Model answer

    The Golden Triangle is the interdependent relationship between sport, the media and business sponsorship. Each partner relies on the other two for money, content or exposure.

  2. 2

    Explain how each side of the Golden Triangle benefits the others.

    Model answer

    Sport gains money and publicity from the media and sponsors. The media gains content that attracts audiences. Sponsors gain exposure for their brands to those audiences.

  3. 3

    Define commercialisation in sport.

    Model answer

    Commercialisation is the treatment of sport as a product to be sold for profit. Sport is marketed through sponsorship, advertising, merchandise and media rights.

  4. 4

    How did radio first bring football to a mass audience?

    Model answer

    BBC radio broadcast its first live football commentary in 1927. Fans could follow matches at home, which raised interest in major games.

  5. 5

    How did television change football after 1950?

    Model answer

    Television brought live coverage and highlights, including Match of the Day from 1964. Wider coverage made star players household names and attracted sponsors.

  6. 6

    How did satellite television transform English football from 1992?

    Model answer

    The new Premier League sold its live rights to Sky, bringing in huge broadcasting income. Clubs could then pay much higher wages and attract overseas stars.

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