AQA A-Level Physical Education 7582
The Cardiovascular System
The Respiratory System
The Neuromuscular System
The Musculo-Skeletal System and Movement Analysis
Energy Systems
Skill, Transfer and Practice
Theories of Learning
Guidance and Feedback
Information Processing and Memory
The Emergence and Globalisation of Sport
Equal Opportunities in Sport
Diet and Nutrition
Preparation and Training Methods
Injury Prevention and Rehabilitation
Biomechanical Principles and Levers
Linear and Angular Motion
Projectile Motion and Fluid Mechanics
Personality and Attitudes
Arousal and Anxiety
Aggression
Motivation and Achievement Motivation
Social Facilitation and Group Dynamics
Goal Setting
Attribution Theory
Self-Efficacy and Confidence
Leadership
Stress Management
Concepts of Physical Activity and Sport
Development of Elite Performers
Ethics and Violence in Sport
Drugs in Sport
Sport, the Law and Commercialisation
The Emergence and Globalisation of Sport
The Golden Triangle of sport, media and sponsorship
- 3 things to know
- Paper 1
Overview
The Golden Triangle, commercialisation, radio, television, satellite coverage from 1992, sponsorship, format changes, the internet and social media, and globalisation of the Premier League.
What you need to know
Answer each one before you reveal it.
What is the Golden Triangle?
Define commercialisation in sport.
Questions from this subtopic
Each one with the model answer underneath.
- 1
What is the Golden Triangle?
Model answer
The Golden Triangle is the interdependent relationship between sport, the media and business sponsorship. Each partner relies on the other two for money, content or exposure.
- 2
Explain how each side of the Golden Triangle benefits the others.
Model answer
Sport gains money and publicity from the media and sponsors. The media gains content that attracts audiences. Sponsors gain exposure for their brands to those audiences.
- 3
Define commercialisation in sport.
Model answer
Commercialisation is the treatment of sport as a product to be sold for profit. Sport is marketed through sponsorship, advertising, merchandise and media rights.
- 4
How did radio first bring football to a mass audience?
Model answer
BBC radio broadcast its first live football commentary in 1927. Fans could follow matches at home, which raised interest in major games.
- 5
How did television change football after 1950?
Model answer
Television brought live coverage and highlights, including Match of the Day from 1964. Wider coverage made star players household names and attracted sponsors.
- 6
How did satellite television transform English football from 1992?
Model answer
The new Premier League sold its live rights to Sky, bringing in huge broadcasting income. Clubs could then pay much higher wages and attract overseas stars.
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