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Sport, the Law and Commercialisation

Commercialisation, officials, audiences and the sport

  • 3 things to know
  • Paper 2

Overview

Commercialisation and media pressure on officials, benefits and drawbacks for audiences, social media, and effects on a sport's participation, finances, image and integrity.

What you need to know

Answer each one before you reveal it.

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Key term

How has commercialisation benefited officials?

Key term

How has media coverage increased pressure on officials?

Key term

Why has commercial money increased the use of technology to support officials?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    How has commercialisation benefited officials?

    Model answer

    Elite officials in major sports can now be full-time professionals. Higher pay allows officials to train and prepare like performers.

  2. 2

    How has media coverage increased pressure on officials?

    Model answer

    Every decision is replayed from many angles and discussed by pundits. Mistakes are highlighted, and officials may face abuse on social media.

  3. 3

    Why has commercial money increased the use of technology to support officials?

    Model answer

    Broadcasters, sponsors and clubs want correct decisions when large sums depend on results. Video review systems now support officials in many elite sports.

  4. 4

    How does commercialisation benefit the audience?

    Model answer

    Spectators can watch more sport, at a higher standard, on television and streaming services. Replays, expert analysis and live statistics improve the viewing experience.

  5. 5

    What are the negative effects of commercialisation for the audience?

    Model answer

    Ticket prices and pay-TV subscriptions have risen. Some fans can no longer afford to watch live sport.

  6. 6

    Why can media scheduling disadvantage spectators at the venue?

    Model answer

    Kick-off times are moved to suit television audiences. Travelling fans may face late or awkward start times.

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