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Motivation

Achievement motivation: NACH and NAF

  • 3 things to know
  • Component 2

Overview

Achievement motivation theory, the need to achieve and the need to avoid failure, responses to setbacks and preferred tasks, situational factors, probability of success and incentive value in Atkinson's model, and the NAF performer facing a stronger opponent.

What you need to know

Answer each one before you reveal it.

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Key term

How do NACH and NAF performers respond to a setback?

Key term

In Atkinson's model, incentive value = 1 − probability of success. Compare probability × incentive value for a 0.5 and a 0.9 chance of success.

Key term

What does achievement motivation theory explain?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What does achievement motivation theory explain?

    Model answer

    Atkinson and McClelland's theory explains a performer's drive to succeed in competitive situations. Motivation depends on personality and the situation together.

  2. 2

    What is the need to achieve (NACH)?

    Model answer

    NACH is a personality type motivated by the chance of success. NACH performers seek challenges and enjoy being evaluated.

  3. 3

    What is the need to avoid failure (NAF)?

    Model answer

    NAF is a personality type motivated by avoiding the shame of failure. NAF performers avoid challenges and dread evaluation.

  4. 4

    How does a NACH performer respond to a setback?

    Model answer

    A NACH performer persists and tries harder after failure. The performer welcomes feedback and treats failure as a chance to learn.

  5. 5

    How does a NAF performer respond to a setback?

    Model answer

    A NAF performer gives up easily and avoids similar situations. The performer fears further evaluation and loses confidence.

  6. 6

    What tasks does a NACH performer prefer?

    Model answer

    A NACH performer prefers tasks with about a 50:50 chance of success. The challenge is real, but success is possible.

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