How has the media driven the globalisation of sport?

The features of globalisation, the media and global brands, benefits and harms to sport and society, Americanisation, fixtures played abroad, player migration and the FIFA World Cup.

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Key term

What is the globalisation of sport, and what are its main features?

Key term

What is meant by the globalisation of sport?

Key term

What are the main features of the globalisation of sport?

Questions from this subtopic

Each one with the model answer underneath.

1
What is meant by the globalisation of sport?
Model answer
Globalisation of sport is the spread of sports, competitions and brands across the world. Sport is now played, watched and sold worldwide.
2
What are the main features of the globalisation of sport?
Model answer
Global features include worldwide competitions, global television audiences and international brands. Players, coaches and fans also move across borders.
3
How has the media driven the globalisation of sport?
Model answer
Satellite television and the internet let fans watch sport from anywhere. Leagues sell broadcast rights around the world.
4
How have global brands contributed to the globalisation of sport?
Model answer
Sportswear companies sell to worldwide markets using star performers. Brands sponsor events and teams across continents.
5
How does globalisation benefit sport?
Model answer
Globalisation brings new audiences, money and players to a sport. Performers can become global stars.
6
How can globalisation harm sport?
Model answer
Money concentrates in the richest leagues and nations. Local sports and traditions can be pushed aside by global ones.

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