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Sport and the Media

Live and social media coverage

  • 3 things to know
  • Component 2

Overview

The growth of live and social media coverage, the benefits and harms for performers, supporters and sports, live online coverage, attendance, and governing bodies' own media channels.

What you need to know

Answer each one before you reveal it.

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Key term

How does social media affect performers, and why do governing bodies run their own channels?

Key term

Why has live media coverage of sport grown?

Key term

Why has social media coverage of sport grown?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Why has live media coverage of sport grown?

    Model answer

    Satellite, digital and online channels need constant content. Live sport draws large audiences that pay subscriptions.

  2. 2

    Why has social media coverage of sport grown?

    Model answer

    Smartphones let fans follow sport anywhere, instantly. Clubs, performers and broadcasters all use social media to reach fans.

  3. 3

    How can social media benefit performers?

    Model answer

    Performers can communicate directly with fans and build a personal brand. A large following attracts sponsorship.

  4. 4

    How can social media harm performers?

    Model answer

    Performers can receive online abuse, including racist abuse. A careless post can damage a performer's reputation.

  5. 5

    How can social media benefit supporters?

    Model answer

    Supporters get instant news, highlights and behind-the-scenes content. Fans can interact with performers and each other.

  6. 6

    How can social media harm supporters' experience of sport?

    Model answer

    Social media can spread rumours and hostility between rival fans. Constant commentary can also spoil results before highlights are watched.

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