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The Commercialisation of Sport

Franchises, Americanisation and global stars

  • 3 things to know
  • Component 2

Overview

Franchises and American franchise leagues, teams moving city, franchises in UK sport, the golden triangle, Americanisation of British sport, global sports stars, and fixtures staged on other continents.

What you need to know

Answer each one before you reveal it.

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Key term

What is a franchise, how do American franchise leagues work, and why can a team move city?

Numbers

Why do leagues and events stage fixtures on other continents, and what are the drawbacks?

Key term

What is a franchise in sport?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is a franchise in sport?

    Model answer

    A franchise is an owned licence to run a team in a league. American franchise leagues are usually closed, with no promotion or relegation.

  2. 2

    Name two American franchise leagues.

    Model answer

    The National Football League (NFL) and the National Basketball Association (NBA) are franchise leagues.

  3. 3

    Why can a franchise team move city?

    Model answer

    A franchise belongs to its owner, who can relocate it for a better market or stadium. Local supporters have little say.

  4. 4

    How has the franchise model appeared in UK sport?

    Model answer

    Cricket's The Hundred uses city-based teams created for the competition. Wimbledon FC's move to Milton Keynes in 2003 was compared to a franchise relocation.

  5. 5

    What is the golden triangle?

    Model answer

    The golden triangle is the three-way relationship between sport, the media and sponsors. Each depends on the other two for money or content.

  6. 6

    What is meant by the Americanisation of sport?

    Model answer

    Americanisation is the spread of American sporting styles, franchises and entertainment worldwide. Features include cheerleaders, big-screen shows and a focus on spectacle.

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